Social Media Manager

Yello; Dubai; On-site; AED 156,000 - 246,000; Full time

Job summary

Yello, a wellness brand in the United Arab Emirates, seeks a skilled social media professional to lead strategy and storytelling across Instagram, TikTok, and emerging platforms. You will own the editorial calendar, crafting a balanced mix of wellness education, lifestyle storytelling, and product features.

You will research, script, film, and edit engaging short-form content, nurture an active community, and collaborate with founders and creators to deliver authentic brand storytelling.

Qualifications

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Demonstrated success in developing content strategies that drive engagement and growth.
• Strong storytelling and editorial skills with the ability to simplify complex topics.

Responsibilities

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms to drive brand awareness and community growth.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates complex wellness topics into accessible narratives.
• Build and nurture an active social community through engagement, polls, Q&As and user-generated content initiatives.
• Collaborate with founders, wellness experts, creators and internal stakeholders for authentic storytelling.
• Identify and manage influencer partnerships from briefing to delivery and reporting.
• Monitor performance metrics and leverage insights to optimise content and growth strategies.

Skills

Social media management

Content strategy

Storytelling

Copywriting

Video editing

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Our client is an innovative wellness brand dedicated to helping people make healthier lifestyle choices through education, products, and community engagement. Combining expert insights with a relatable and approachable voice, the business is redefining how consumers interact with wellness every day.

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms, driving brand awareness and community growth.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates complex wellness topics into accessible and engaging narratives.
• Build and nurture an active social community through thoughtful engagement, conversations, polls, Q&As and user-generated content initiatives.
• Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic and credible brand storytelling.
• Identify and manage influencer and creator partnerships, from briefing and content review through to delivery and reporting.
• Monitor performance metrics including engagement, reach, retention, saves and shares, leveraging insights to optimise content and social growth strategies.

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Demonstrated success in developing content strategies that drive engagement, audience growth and community participation.
• Strong storytelling and editorial skills, with the ability to simplify complex topics into compelling, audience-friendly content.
• Excellent English copy writing skills with a warm, engaging and brand-conscious communication style.
• Hands-on experience creating short-form video content, including scripting, filming and editing.
• Proficiency with social content and creative tools such as CapCut, Canva, Adobe Creative Suite or similar platforms.
• Strong understanding of Instagram, TikTok, social media analytics and current digital content trends.
• Highly organised and collaborative, with the ability to manage multiple projects while working effectively with cross-functional teams.