Senior Manager - Integrated Marketing Communications - Dubai, UAE

GMG Gulf; Dubai; On-site; AED 200,880 - 245,520; Full time

Benefits offered by this job

Competitive compensation

Career progression

Collaborative environment

Job summary

GMG Gulf is seeking a Senior Manager - Integrated Marketing Communications to lead high-impact marketing campaigns in Dubai. This role will serve as the main point of contact for clients, coordinating with internal teams to ensure successful execution across various platforms.

The ideal candidate will have extensive experience in integrated marketing communications, with a strong emphasis on data-driven decision-making and project management skills. GMG offers a competitive salary and opportunities for career progression within a dynamic organization.

Qualifications

• Extensive experience in integrated marketing communications with proven campaign leadership.
• Strong expertise across digital, traditional, and experiential marketing channels.
• Excellent project management and organizational capabilities.

Responsibilities

• Lead end-to-end planning and execution of integrated marketing campaigns.
• Manage project timelines, budgets, and resources.
• Coordinate cross-functional teams to deliver results-driven campaigns.

Skills

Integrated marketing communications

Campaign leadership

Project management

Communication skills

Analytical mindset

Stakeholder management

Detail-oriented leadership

Job description

Senior Manager - Integrated Marketing Communications - Dubai, UAE

Position Overview

The Senior Manager - Integrated Marketing Communications role is responsible for leading the planning and execution of high‑impact marketing campaigns in Dubai, UAE. This position bridges clients, internal teams, and brand principals to deliver cohesive, data‑driven campaigns across digital, traditional, and experiential channels while driving measurable business results.

Job Details

• Country: UAE
• City: Dubai
• Industry: Marketing and Advertising
• Function: Marketing Management
• Salary: 18000-22000 monthly (Market estimated)
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Key Responsibilities

• Lead end‑to‑end planning and execution of integrated marketing campaigns across digital, traditional, and experiential platforms.
• Ensure campaign alignment with client objectives and brand principal guidelines.
• Manage project timelines, budgets, and resources to ensure on‑time, high‑quality delivery.
• Coordinate cross‑functional teams to deliver cohesive, results‑driven campaigns.
• Serve as a senior point of contact for clients, managing expectations and ensuring service excellence.
• Build and maintain strong relationships with brand principals to secure strategic alignment and approvals.
• Present campaign strategies, progress updates, and performance reports to stakeholders.
• Support the IMC Director in developing client strategies and identifying growth opportunities.
• Analyze campaign performance and provide recommendations to improve ROI and effectiveness.
• Stay current with industry trends and emerging technologies to inform campaign strategy.

Leadership and People Management

• Mentor and guide junior IMC team members to foster a collaborative, high‑performing environment.
• Set clear objectives and KPIs aligned with organizational goals.
• Apply structured performance management practices, providing regular feedback and coaching.
• Delegate responsibilities effectively, ensuring accountability, quality, and continuous improvement.

Ideal Profile

• Extensive experience in integrated marketing communications with proven campaign leadership.
• Strong expertise across digital, traditional, and experiential marketing channels.
• Excellent project management and organizational capabilities.
• Analytical mindset with a data‑driven approach to decision‑making.
• Strong communication and stakeholder management skills.
• Ability to thrive in fast‑paced environments with tight deadlines.
• Detail‑oriented, proactive, and solution‑focused leadership style.

Why Join Us

• Opportunity to lead high‑profile, multi‑channel marketing initiatives.
• Exposure to a diverse portfolio of international and home‑grown brands.
• Collaborative environment with strong emphasis on innovation and performance.
• Competitive compensation and career progression within a leading organization.

About the Company

GMG is a global well‑being company operating across retail, distribution, manufacturing, properties, and logistics. With more than four decades of experience and a presence across the Middle East, North Africa, and Asia, GMG manages a broad portfolio of international and home‑grown brands. The company is recognized for its strategic partnerships, marketing excellence, and commitment to delivering impactful brand experiences across multiple markets.