Senior Shopper Marketing Lead: Experiential Activation

Xpat Today; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Xpat Today in Dubai is seeking a Shopper Marketing Senior Account Manager to lead experiential BTL activations and trade marketing for top Middle East brands. You will manage client relationships, translate briefs into creative and strategic campaigns, and coordinate with account teams and design.

The role emphasizes shopper marketing strategy, retail activations, events planning, and delivering results on time and within budget. A fast-paced agency environment and collaboration are essential.

Qualifications

• Experience in shopper/trade marketing within an account management role.
• Ability to develop and execute marketing campaigns.
• Strong communication and collaboration across teams.

Responsibilities

• Strengthen and expand relationships with key clients and stakeholders.
• Take briefs and develop creative/strategic solutions with the team.
• Research marketing facets to support client briefs.
• Contribute strategic input to campaign development for key accounts.
• Communicate goals, timelines and budgets to clients and stakeholders.
• Coordinate cross-department work to aid creative, strategy, POS and premiums.
• Plan and execute events, product launches and brand activations.
• Ensure projects are completed to a high standard.
• Lead and participate in client presentations and briefs.
• Build strong relationships within the team.

Skills

Shopper Marketing

Trade Marketing

Client relationship management

Campaign planning

Job description

Xpat Today in Dubai is seeking a Shopper Marketing Senior Account Manager to lead experiential BTL activations and trade marketing for top Middle East brands. You will manage client relationships, translate briefs into creative and strategic campaigns, and coordinate with account teams and design.

The role emphasizes shopper marketing strategy, retail activations, events planning, and delivering results on time and within budget. A fast-paced agency environment and collaboration are essential.