B2B Marketing Manager

Sokin; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Sokin is seeking a Marketing Manager, Field Marketing, to lead the UAE field marketing programme for the Direct Sales business. You will coordinate with regional marketing, business development and central teams to turn commercial priorities into high-impact activity that builds awareness and generates demand across target accounts.

You will own planning through execution and measurement, manage agencies and budgets, and build a scalable field marketing playbook for the UAE and MEA region,

Qualifications

• 5+ years of B2B marketing experience with field marketing, campaigns, events, and ABM.

Responsibilities

• Own and execute the UAE field marketing programme to drive awareness, demand and pipeline.
• Plan and deliver integrated B2B and ABM campaigns across priority industries and target accounts.
• Own the events and activation programme including hosted events, roundtables, and other market activations.
• Partner with Business Development on account targeting, campaign activation, and pipeline progression.
• Manage agencies, vendors, budgets, timelines and external partners to ensure high-quality delivery.
• Measure performance and pipeline contribution to continuously improve activity and scale the UAE field marketing playbook.

Skills

Field marketing

B2B marketing

Campaign management

ABM

Events management

Sales enablement

Market research

Job description

As Marketing Manager Field Marketing at Sokin you will own the execution of our field marketing programme supporting the Direct Sales business across the UAE Working closely with the Regional Marketing Lead Business Development and our central Marketing teams you will be responsible for turning commercial priorities into high impact marketing activity that builds awareness engages target accounts generates demand and contributes to qualified pipeline This is a strategic and hands on role combining ownership of the field marketing approach with direct execution across integrated B2B campaigns account-based marketing events and activations sales enablement and strategic market initiatives You will shape plans and priorities while also taking ownership from planning through execution and measurement managing agencies vendors budgets and multiple internal stakeholders along the way You will also play an important role in building the field marketing playbook for the UAE developing programmes insights and best practices that can be scaled across other priority markets in the MEA region including Saudi Arabia

Key Responsibilities

Own and execute the UAE field marketing programme driving awareness engagement demand and qualified pipeline for the Direct Sales business Plan and deliver integrated B2B and account-based marketing campaigns across priority industries and target accounts from initial brief through execution optimisation and reporting Own the events and activation programme including Sokin hosted events roundtables networking opportunities industry events and other relevant market activations Partner closely with Business Development on account targeting campaign activation sales enablement event follow up and pipeline progression Identify and activate relevant opportunities across industry bodies business communities free zones and other strategic platforms Collaborate closely with central Marketing teams across brand content digital and communications to deliver locally relevant activity aligned with global strategy and standards Manage agencies vendors budgets timelines and external partners to ensure high quality and effective delivery Measure marketing performance and pipeline contribution using insights and market feedback to continuously improve activity and build a scalable field marketing playbook for the UAE and wider MEA region

Requirements

5 or more years of B2B marketing experience with strong hands-on experience across field marketing campaign management events and account-based marketing UAE or wider GCC market experience is essential with a strong understanding of the local business environment and regional market dynamics Experience within fintech payments financial services or a related technology environment is strongly preferred although candidates from other relevant B2B technology sectors will also be considered Proven experience delivering B2B campaigns events and activations that support demand generation and pipeline development Strong experience partnering with Business Development including account targeting sales enablement and pipeline focused marketing activity Entrepreneurial and commercially minded combining strategic thinking with a strong bias for hands on execution Experience operating in a fast paced high growth environment with the ability to manage multiple priorities and adapt quickly Strong stakeholder management project management and communication skills with the ability to work effectively across Business Development Marketing senior stakeholders agencies and external partners

We are an equal opportunities employer committed to creating an inclusive work environment.

As a growing global startup we value agility and flexibility in our working culture.

If you require any accommodations during the recruitment process please let us know.

5 or more years of B2B marketing experience, with strong hands-on experience across field marketing, campaign management, events, and account-based marketing.

UAE or wider GCC market experience is essential, with a strong understanding of the local business environment and regional market dynamics.

Experience within fintech, payments, financial services, or a related technology environment is strongly preferred, although candidates from other relevant B2B technology sectors will also be considered.

Proven experience delivering B2B campaigns, events, and activations that support demand generation and pipeline development.

Strong experience partnering with Business Development, including account targeting, sales enablement, and pipeline focused marketing activity.

Entrepreneurial and commercially minded, combining strategic thinking with a strong bias for hands on execution.

Experience operating in a fast paced, high growth environment, with the ability to manage multiple priorities and adapt quick...

strong stakeholder management, project management, and communication skills, with the ability to work effectively across Business Development, Marketing, senior stakeholders, agencies, and external partners.