B2B Field Marketing Lead – UAE Growth & Events

Sokin

14 days+

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Sokin is expanding its UAE field marketing to drive awareness, engagement, demand, and a strong qualified pipeline for the Direct Sales business.

You will own integrated B2B campaigns, account-based marketing, events and activations, and sales enablement, from planning through measurement.

Collaborating with regional and central marketing, you will build a scalable UAE field marketing playbook and share insights across MEA.

5+ years of B2B marketing experience with hands-on field marketing, campaigns, events, and ABM.

Own and execute the UAE field marketing programme for the Direct Sales business.
Plan and deliver integrated B2B and ABM campaigns across priority industries and target accounts.
Own events and activation programme including hosted events, roundtables, networking and market activations.
Partner with Business Development for account targeting, campaign activation, sales enablement, event follow-up, and pipeline progression.
Identify opportunities across industry bodies, business communities, free zones, and strategic platforms.
Collaborate with central Marketing teams to deliver locally relevant activity aligned with global strategy.
Manage agencies, vendors, budgets, timelines, and external partners for high-quality delivery.
Measure marketing performance and pipeline contribution to improve activity and scale the UAE/MEA playbook.