Strategic Director: Programmatic Ads - MENA

Equativ; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Equativ is seeking a Sales Director to drive programmatic and digital advertising revenue across the MENA region. The role combines day-to-day sales with strategic client engagement, leveraging a strong agency and brand network and fluency in English.

You will lead the sales strategy, manage key relationships, and collaborate with cross-functional teams to deliver Equativ's programmatic and managed services offerings.

Qualifications

• 10+ years in sales or partnerships at a digital ad tech company.
• Proven work with DSPs, programmatic media-buying, or ad-tech platforms.
• Strong knowledge of digital media advertising technology and trends.
• Commitment to ongoing education through workshops and conferences.
• Proven ability to drive sales from plan to close and motivate a team.
• Existing agency network in the MENA region is required.
• Fluent English; French is a strong plus.

Responsibilities

• Develop and execute the sales strategy to hit revenue targets in MENA.
• Define sales and partnerships strategy with DSPs, agencies, and brands.
• Present sales forecasts and ensure forecasting quality in CRM tools.
• Nurture long-term relationships with demand-side partners and direct advertisers.
• Serve as primary contact for top-tier clients with tailored programmatic solutions.
• Market Equativ offerings including managed services and programmatic solutions.
• Manage deal flow across planning, partnerships, and trading teams to expand presence.
• Collaborate with product, marketing, and support for integrated client engagement.
• Stay updated on industry trends and emerging technologies in MENA AdTech.

Skills

10 years experience

DSPs / programmatic

digital ad tech

deal closing & sales leadership

agency network (MENA)

English fluent

French a plus

Job description

Equativ is seeking a Sales Director to drive programmatic and digital advertising revenue across the MENA region. The role combines day-to-day sales with strategic client engagement, leveraging a strong agency and brand network and fluency in English.

You will lead the sales strategy, manage key relationships, and collaborate with cross-functional teams to deliver Equativ's programmatic and managed services offerings.