Social Media Strategy Lead (Content & Analytics)

Oasis Investment Company (Al Shirawi Group); Dubai; On-site; AED 279,000 - 446,000; Full time

Job summary

Oasis Investment Company (Al Shirawi Group) is seeking an experienced Social Media Manager to drive multi‑channel strategy, content production, and performance analysis. You will lead content calendar development, short‑form video creation, and collaboration with design teams or agencies.

You will stay ahead of trends, manage analytics, and align organic efforts with paid campaigns while mentoring junior staff and coordinating with external partners for creator outreach.

Qualifications

• 3-5 years of dedicated social media management experience in an agency or corporate in‑house setting.

Responsibilities

• Strategy & Campaign Execution: Develop and execute multi‑channel social media strategies aligned with brand initiatives, product launches, and growth targets across all social media platforms.
• Content Creation & Short‑Form Video: Conceptualise and produce platform‑native multimedia content (Reels, TikToks, carousels, stories, and graphics) in coordination with design team/agency partner.
• Stay ahead of social trends, platform updates, and viral formats to maximise organic reach.
• Analytics & Continuous Optimisation: Monitor, analyse, and report weekly and monthly performance metrics (reach, engagement rate, CTR, conversion rates, follower acquisition) using tools like Sprout Social, Meta Business Suite, and Google Analytics. Conduct A/B testing on posting times, creative formats, and copy variants to continually elevate ROI.
• Community Engagement & Paid Social Alignment: Oversee active community management to ensure brand tone consistency across comments and direct messages. Collaborate with performance marketing teams to support paid social initiatives (boosted posts, Spark Ads) and align organic efforts with paid funnels.
• Leadership & Vendor Management: Supervise, mentor, and review the output of social media coordinators, juniors, or external agency partners.
• Lead creator/influencer outreach and management from briefing to performance tracking.

Skills

Social media strategy

Content creation

Data analysis

Team leadership

Vendor management

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Buffer

Meta Business Suite

Canva

CapCut

Premiere Pro

Photoshop/Lightroom

Brandwatch

Job description

Oasis Investment Company (Al Shirawi Group) is seeking an experienced Social Media Manager to drive multi‑channel strategy, content production, and performance analysis. You will lead content calendar development, short‑form video creation, and collaboration with design teams or agencies.

You will stay ahead of trends, manage analytics, and align organic efforts with paid campaigns while mentoring junior staff and coordinating with external partners for creator outreach.