Social Media Specialist

ekthar; Abu Dhabi Emirate; On-site; AED 60,000 - 90,000; Full time

Job summary

ekthar is seeking a Social Media Specialist in the United Arab Emirates (Abu Dhabi region) to manage content calendars, publish content, engage with communities and report on performance across assigned accounts. You will connect creative production with channel execution and campaign objectives.

You will develop channel plans and editorial calendars, write Arabic and English captions, brief creatives, schedule posts and monitor engagement, transforming insights into practical improvements for

Qualifications

• Fluent in Arabic and English with strong social copywriting skills.
• Experience with major social platforms and content formats.
• Ability to build actionable content calendars and interpret basic analytics.
• Excellent editorial accuracy and organizational skills.
• Strong awareness of UAE and wider Arab audiences.

Responsibilities

• Develop channel plans and editorial calendars aligned with client and campaign goals.
• Write and adapt Arabic and English captions, campaign copy and community responses.
• Brief creative colleagues and coordinate content delivery, review and approval.
• Schedule and publish approved content and verify accuracy after publication.
• Monitor comments and messages, respond within agreed standards and elevate sensitive issues.
• Track brand mentions, campaign narratives and emerging reputational concerns.
• Report on engagement, retention, traffic and leads, turning findings into practical improvements.
• Coordinate approved paid-social, creator and product-promotion activities.
• Maintain secure account access, approval records and handover documentation.

Skills

Bilingual Arabic/English

Social copywriting

Community management

Platform familiarity

Content scheduling

Campaign analytics

Cultural UAE audience

Job description

Reporting to the Chief of Creative and Media Production, the Social Media Specialist will manage content calendars, approved publishing, community engagement and performance reporting across assigned accounts. The role connects creative production with channel execution and campaign objectives.

Key Responsibilities:

• Develop channel plans and editorial calendars aligned with client and campaign goals.
• Write and adapt Arabic and English captions, campaign copy and community responses.
• Brief creative colleagues and coordinate content delivery, review and approval.
• Schedule and publish approved content and verify accuracy after publication.
• Monitor comments and messages, respond within agreed standards and elevate sensitive issues.
• Track brand mentions, campaign narratives and emerging reputational concerns.
• Report on engagement, retention, traffic and leads, turning findings into practical improvements.
• Coordinate approved paid-social, creator and product-promotion activities.
• Maintain secure account access, approval records and handover documentation.

Requirements:

• Fluency in Arabic and English, with strong social copywriting and community-response skills.
• Practical knowledge of major social platforms, content formats, scheduling and moderation.
• Ability to build actionable content calendars and interpret basic campaign analytics.
• Strong editorial accuracy, organisation and cultural awareness of UAE and wider Arab audiences.
• Ability to manage multiple accounts, deadlines and approval workflows.
• Proactive, adaptable approach with sound judgement and ownership.