Senior Social Media Manager

Yello; Dubai; On-site; AED 320,000 - 600,000; Full time

Job summary

Yello, a leading retail organisation, is seeking a senior social media leader to develop and execute strategies across Arabic and English markets. The role focuses on storytelling, audience growth, and brand visibility, collaborating with cross-functional teams to deliver integrated campaigns.

The candidate should possess extensive experience in social media across multiple brands, with strong analytics, leadership, and stakeholder management skills to drive performance and growth in a dynamic

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field.
• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages.
• Proven experience developing and implementing successful social media strategies across multiple brands or markets.
• Deep understanding of major social platforms, audience behaviour, and emerging digital trends.
• Strong content development, storytelling, brand management, and community engagement capabilities.
• Excellent analytical skills with the ability to interpret performance metrics and optimise results.
• Demonstrated leadership, stakeholder management, agency management, and project delivery experience.

Responsibilities

• Develop and execute social media strategies that support brand objectives and business growth.
• Lead content planning and storytelling across social platforms, ensuring consistency and relevance.
• Drive audience growth, engagement, and brand visibility through innovative social campaigns.
• Partner with cross-functional teams to deliver integrated digital marketing initiatives.
• Monitor online communities, audience conversations, and brand reputation across channels.
• Analyse social media performance data and transform insights into actionable recommendations.
• Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement.

Skills

Social media strategy

Content planning

Brand management

Audience growth

Analytics

Leadership

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or related field

Job description

Our client is a leading retail organisation with a strong presence across international markets. Known for innovation, customer focus, and brand excellence, the business offers dynamic career opportunities within a fast-growing environment.

• Develop and execute social media strategies that support brand objectives and business growth.
• Lead content planning and storytelling across social platforms, ensuring consistency and relevance.
• Drive audience growth, engagement, and brand visibility through innovative social campaigns.
• Partner with cross-functional teams to deliver integrated digital marketing initiatives.
• Monitor online communities, audience conversations, and brand reputation across channels.
• Analyse social media performance data and transform insights into actionable recommendations.
• Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement.

• Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field.
• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages.
• Proven experience developing and implementing successful social media strategies across multiple brands or markets.
• Deep understanding of major social platforms, audience behaviour, and emerging digital trends.
• Strong content development, storytelling, brand management, and community engagement capabilities.
• Excellent analytical skills with the ability to interpret performance metrics and optimise results.
• Demonstrated leadership, stakeholder management, agency management, and project delivery experience.