Social Media Executive - UAE Nationals

noon; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

noon in Dubai Mall Online is seeking a creative Social Content Lead to grow our brand across Instagram, TikTok, Facebook, X and LinkedIn in the GCC. You will plan, produce, and publish engaging content that resonates with shoppers and retailers, building a cohesive voice for the platform.

Collaborating with brand partners, designers, and creators, you’ll manage monthly calendars, track performance, and support paid campaigns, ensuring timely delivery and alignment with UAE market trends and GCC

Qualifications

• 1–2 years in social media, content creation, or digital marketing (retail or e-commerce a plus).
• Strong command of Instagram, TikTok, Facebook, X, and LinkedIn.
• Excellent English; Arabic is a plus.
• Short‑form video and editing skills.
• Experience with scheduling and analytics tools.
• Knowledge of the UAE/GCC consumer landscape.

Responsibilities

• Plan, create, and publish engaging content across Instagram, TikTok, Facebook, X, and LinkedIn to grow The Dubai Mall Online’s brand and community.
• Build and maintain a monthly content calendar aligned with brand campaigns, retailer launches, and seasonal moments
• Showcase Dubai Mall retail brands through product features, short-form video, Reels, Stories, and influencer collaborations.
• Coordinate with brand partners, the design team, and creators to produce on-brand, high-quality content.
• Manage day‑to‑day community engagement: respond to comments and DMs, and escalate customer issues to the support team.
• Track and report on performance (reach, engagement, follower growth, click‑throughs, conversions) and turn insights into better content.
• Support paid social campaigns in partnership with the performance marketing team.
• Monitor social trends, competitors, and platform updates to keep content fresh and relevant to GCC audiences.
• Work with the wider marketing team to ensure consistent brand voice and messaging across all channels.

Skills

Social media

Content creation

Digital marketing

Instagram

TikTok

Facebook

LinkedIn

English proficiency

Arabic language

Video editing

Analytics tools

Brand voice

Organised

Education

Degree in Marketing

Degree in Communications

Tools

Scheduling tools

Analytics tools

Job description

We’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we’re looking for a (add title) who can help us move even faster.

noon’s mission: Every door, every day.

About Dubai Mall

The Dubai Mall Online is the official digital platform of Dubai Mall, bringing together the mall’s iconic retail brands into a single online shopping destination. Powered by best-in-class e-commerce technology, logistics, and customer experience capabilities, the platform enables customers to discover, shop, and receive products from multiple Dubai Mall retailers through a seamless digital journey.

Joining The Dubai Mall Online offers a unique opportunity to help build and scale a high-growth business from the ground up, working alongside some of the world’s most recognized brands while shaping the future of omnichannel retail in the GCC.

What you’ll do:

• Plan, create, and publish engaging content across Instagram, TikTok, Facebook, X, and LinkedIn to grow The Dubai Mall Online’s brand and community.
• Build and maintain a monthly content calendar aligned with brand campaigns, retailer launches, and seasonal moments
• Showcase Dubai Mall retail brands through product features, short-form video, Reels, Stories, and influencer collaborations.
• Coordinate with brand partners, the design team, and creators to produce on-brand, high-quality content.
• Manage day‑to‑day community engagement: respond to comments and DMs, and escalat customer issues to the support team.
• Track and report on performance (reach, engagement, follower growth, click‑throughs, conversions) and turn insights into better content.
• Support paid social campaigns in partnership with the performance marketing team.
• Monitor social trends, competitors, and platform updates to keep content fresh and relevant to GCC audiences.
• Work with the wider marketing team to ensure consistent brand voice and messaging across all channels.

What you’ll need:

• 1–2 years in social media, content creation, or digital marketing (retail or e-commerce a plus)
• Strong command of Instagram, TikTok, Facebook, X, and LinkedIn
• Excellent English; Arabic is a plus
• Short‑form video and editing skills
• Experience with scheduling and analytics tools
• Creative eye and strong brand voice
• Organised, fast‑moving, and able to juggle multiple brands
• Degree in Marketing, Communications, or a related field
• Knowledge of the UAE/GCC consumer landscape