Social Media Manager

Budge Recruitment; Abu Dhabi; On-site; AED 20,000 - 35,000; Full time

Job summary

Budge Recruitment is seeking a Social Media Manager in Abu Dhabi. This role involves capturing and broadcasting themes across social media, ensuring bilingual message integrity, and identifying communication opportunities aligned with marketing strategies. The ideal candidate possesses expertise in social media management, PR skills, and a deep understanding of the GCC cultures. Education requirements include a BA or BSC. Candidates must demonstrate strong interpersonal skills and be available on call.

Qualifications

• Proven recognition in Social Media and PR skills from large public developments.
• Experience in managing online reputational risks.
• Understanding of GCC cultures with extensive online scenario experience.

Responsibilities

• Capture key themes and messages for social media channels.
• Identify communication priorities consistent with corporate guidelines.
• Apply social media strategies for PR Demand Load and market research.
• Maintain active blog traffic and respond to consumer questions.
• Partner with mall tenants on social media initiatives.

Skills

English proficiency

Arabic proficiency

Social Media Management

Public Relations skills

Analytical skills

Interpersonal skills

Education

BA, BSC

Job description

Social Media Manager

Our client, one of the largest developers in the Middle East and North Africa region based in Abu Dhabi is currently looking for a Social Media Manager who will capture and broadcast key themes and messages across relevant social media channels, domestically, regionally and internationally. Reporting to the Director of Marketing Services, you will be responsible to capture and broadcast key themes and messages across relevant social media channels, domestically, regionally and internationally.

Responsibilities

• Given the cultural sensitivities, all role responsibilities must be conceived and tested to ensure bilingual Arabic/English integrity of the intended message, consistent within corporate guidelines and brand positioning.
• Respecting strategic marketing and PR deliverables, identify communication opportunities and “key messages” as priorities across the life cycle of the Mall; craft and merge the message content with social media technologies to stimulate and encourage interactive communications and affiliation with the Mall’s identity.
• Apply social media to rationalization of PR Demand Load, segment market research, customer research, market conditions, competitor data and develop the recommended Social Media Business Plan.
• Contribute content to Smart-Phone applications.
• Maintain active blog traffic by serving as Mall Blog Administrator; maintain blog thread analysis; conduct and respond to trends and issues; respond to contentious issues or consumer questions.
• Participate actively in supporting the design and implementation of a mall wide opening plan, partnering with various mall tenants. Conceive of piggy-back social media opportunities in concert with tenant initiatives and objectives.
• Provide constructive and creative input and social media solutions to all developmental PR, Marketing and Promotional activities; develop techniques and concepts to promote themes and events; devise and present new and exciting social media tracks to improve mall visibility and recognition.
• Consistent with current, pending or planned deliverables, recognize topical opportunities to

Business Capabilities

• Proven recognition and credibility as a Social Media professional; demonstrated hard and soft PR skills garnered in large scale public developments (eg. Malls, airports, entertainment venues, leisure destinations).
• Experience in serving as an SME in online opportunity and damage management.
• Understanding of the GCC cultures supported by extensive and broad online scenario experience.

Interpersonal Skills

• Bilingual (Arabic/English)
• Design, analytical, decision making behaviors; “sense of humor.”
• Demonstrated advanced communication, motivational and interpersonal skills; commercially astute; resilient
• On-call, always available mentality.

Education

• BA, BSC