Social Media Executive – What's on Abu Dhabi

Zohorecruit; Dubai; On-site; AED 120,000 - 168,000; Full time

Job summary

Motivate Media Group seeks a creative and data-driven Social Media Executive to join the Abu Dhabi team and manage content creation, community engagement, audience growth, and performance reporting across social platforms.

You will work closely with editorial and commercial teams to increase engagement, reach, and traffic to our websites, producing engaging social-first content that reflects Abu Dhabi’s vibrant lifestyle, dining, entertainment, travel and cultural scene.

Qualifications

• Degree in Advertising, Marketing, Communications, or equivalent relevant experience.
• 1–2 years of experience in Social Media Marketing.
• Previous experience in a social media agency or media organisation is a plus.
• Strong understanding of social platforms including Facebook, Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, and Snapchat, and how each can be leveraged for audience growth.
• Strong understanding of the Abu Dhabi lifestyle, dining, entertainment, events, and wider UAE social media landscape.
• Excellent content creation, copywriting, and communication skills.
• Comfortable working on-ground and creating content in real time.
• Strong understanding of social media analytics and performance reporting.

Responsibilities

• Create and schedule daily original content including Reels, Stories, carousels, and posts across Instagram and TikTok, including sponsored Reels where applicable.
• Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
• Launch and manage editorial-led social series such as weekend previews, “New This Week,” and viral content formats relevant to the Abu Dhabi audience.
• Produce, edit, and publish engaging social content including first looks, exclusives, event coverage, and trend-led stories.
• Collaborate with video producers and creatives on cross-platform visual storytelling.
• Build social deliverables for sponsored and branded content, across both paid and organic channels.
• Optimise content using SEO-friendly hooks, relevant keywords, and compelling visual storytelling.
• Maintain content calendars, track trends, and ensure a consistent posting cadence.

Skills

Social platforms knowledge

Content creation

Copywriting

Analytics & reporting

On-ground content

Education

Degree in Advertising, Marketing, Communications, or equivalent relevant experience

Job description

Social Media Executive – What's on Abu Dhabi

Dubai, United Arab Emirates | Posted on 09/23/2026

Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi, Riyadh and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On , Emirates Woman and Gulf Business . As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema, events, social, influencer marketing and out of home.

Job Description

We are looking for a creative anddata-driven Social Media Executive to join our Abu Dhabi team and managecontent creation, community engagement, audience growth, and performancereporting across our social platforms.

The role will work closely withthe editorial and commercial teams to increase engagement, reach andvisibility, drive traffic to our websites, and create engaging social-firstcontent that reflects Abu Dhabi’s vibrant lifestyle, dining, entertainment, traveland cultural scene.

• Create and schedule daily original contentincluding Reels, Stories, carousels, and posts across Instagram andTikTok, including sponsored Reels where applicable.
• Repurpose high-performing web stories intosocial-first content to drive link clicks and engagement.
• Launch and manage editorial-led social series suchas weekend previews, “New This Week,” and viral content formats relevantto the Abu Dhabi audience.
• Produce, edit, and publish engaging social contentincluding first looks, exclusives, event coverage, and trend-led stories.
• Collaborate with video producers and creatives oncross-platform visual storytelling.
• Build social deliverables for sponsored and brandedcontent, across both paid and organic channels.
• Optimise content using SEO-friendly hooks, relevantkeywords, and compelling visual storytelling.
• Maintain content calendars, track trends, andensure a consistent posting cadence.

CommunityManagement

• Own day-to-day community management acrossplatforms, including comments and inboxes.
• Ensure timely and professional responses tofollowers’ queries and messages.
• Set up keywords and queries on social listeningtools to monitor brand conversations and audience sentiment.

Research& Trends

• Research current social media benchmarks, trends,and audience preferences.
• Monitor competitor activity and recommendactionable improvements.
• Track Google Trends and emerging topics to identifyrelevant and timely content opportunities.
• Stay updated on new platform features, emergingchannels, and social media best practices.

Reporting& Performance

• Analyse platform insights to improve views, reach,engagement, and link clicks.
• Share daily and weekly recommendations with theEditor and wider team.
• Compile weekly performance snapshots and detailedmonthly reports covering results, insights, and growth opportunities.
• Contribute to quarterly performance reportshighlighting successes, learnings, and next steps.

On-GroundContent

• Visit restaurants, hotels, attractions,destinations, events, and other relevant venues across Abu Dhabi to capture real-time social content.
• Attend events and activations to create timely andengaging live coverage.
• Conceptualise and execute creative ideas for livestories and on-ground content.

Build strong relationships with relevant venues,event organisers, PR agencies, and stakeholders to identify social contentopportunities

Requirements

Qualifications& Experience

• Degree in Advertising, Marketing, Communications,or equivalent relevant experience.
• 1–2 years of experience in Social Media Marketing.
• Previous experience in a social media agency ormedia organisation is a plus.
• Strong understanding of social platforms includingFacebook, Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, andSnapchat, and how each can be leveraged for audience growth.
• Strong understanding of the Abu Dhabi lifestyle,dining, entertainment, events, and wider UAE social media landscape.
• Excellent content creation, copywriting, andcommunication skills.
• Comfortable working on-ground and creating contentin real time.
• Strong understanding of social media analytics andperformance reporting.

Motivate Media Group is the region’s leading multi-platform content producer with a diverse portfolio ofmedia interests comprising magazines, digital, social, video, exhibitions &events, cinema, OOH and books.