Social Media Marketing Specialist

Gold Apple; Dubai; On-site; AED 89,000 - 167,000; Full time

Job summary

Gold Apple in Dubai seeks a Social Media Marketing Specialist to own content strategy, execution, and performance across Instagram and Telegram. You will drive growth through scalable formats and special projects that boost reach, engagement, and conversions.

Requirements include 2+ years in SMM, proven Instagram growth, and a strong sense of content planning, storytelling, and data-driven optimization in a fast-paced retail/lifestyle context.

Qualifications

• 2+ years of experience in Social Media / SMM, preferably in beauty, retail, lifestyle, fashion, or FMCG.
• Proven experience managing Instagram with measurable growth results.
• Strong understanding of content strategy and scalable formats.
• Structured content planning, publishing discipline, and timeline coordination.
• Experience running social media projects and partnerships.

Responsibilities

• Develop and execute the social media growth strategy for Dubai across Instagram and Telegram.
• Create, test, and scale content formats to increase follower growth, reach, and engagement.
• Launch and manage social media special projects and brand partnerships.
• Prepare, publish, and maintain consistent content output across channels.
• Analyze content performance and optimize formats based on data and insights.
• Ensure regular posting and adherence to publishing schedules.
• Deliver target growth and conversion KPIs for assigned social channels.

Skills

Social media marketing

Content strategy

Analytics

Campaign management

English

Arabic (asset)

Russian (asset)

Job description

We are looking for a Social Media Marketing Specialist to drive growth across our key social channels in Dubai. You will own content strategy, execution, and performance across Instagram and Telegram, launching scalable formats and special projects that grow reach, engagement, and conversions.

RESPONSIBILITIES:

• Develop and execute the social media growth strategy for Dubai across key channels (Instagram, Telegram)
• Create, test, and scale content formats aimed at increasing follower growth, reach, and engagement
• Launch and manage social media special projects and brand partnerships
• Prepare, publish, and maintain consistent content output across all assigned channels
• Analyze content performance and continuously optimize formats based on insights and data
• Ensure regular, timely posting and strict adherence to publishing schedules
• Deliver target growth and conversion KPIs for assigned social media channels

REQUIREMENTS:

• Fluent in English, Arabic and Russian would be an asset
• 2+ years of experience in Social Media / SMM (preferably in beauty, retail, lifestyle, fashion, or FMCG)
• Proven experience managing Instagram with measurable growth results
• Strong understanding of content strategy and how to build scalable content formats
• Ability to work with a structured content plan, maintain publishing discipline, and coordinate production timelines
• Experience running social media special projects and partnerships
• Confidence in content creation and publishing: writing captions, storytelling, adapting tone of voice, working with UGC and product content
• Solid analytical skills with the ability to track performance, interpret insights, and optimize content formats based on data