Social Media Executive - Digital Content

Accor Group; Dubai; On-site; AED 78,000 - 123,000; Full time

Job summary

Accor in Dubai invites a Social Media Executive - Digital Content to lead campaigns and content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.

You will turn hotel experiences and brand stories into engaging content, coordinate with multiple properties, and use analytics to drive performance.

Ideal candidate has 2–3 years in social media, strong writing, and video skills; join a fast-paced hospitality marketing team.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.
• 2–3 years of professional social media experience.
• Hands-on with Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.
• Strong ability to plan campaigns, measure performance, and optimize content.

Responsibilities

• Plan and execute cross-platform social media campaigns.
• Create platform-specific content and calendars.
• Script, shoot, and edit short-form videos.
• Publish content and manage brand voice.
• Track engagement, reach, and follower growth.
• Analyze performance and optimize future campaigns.

Skills

Social media marketing

Digital content creation

Content strategy

Campaign management

Video editing

Analytics tools

Community management

Instagram

Facebook

LinkedIn

TikTok

YouTube

Content planning

Brand storytelling

Education

Bachelor's degree in Marketing

Job description

Social Media Executive - Digital Content Job Snapshot

Role: Social Media Executive - Digital Content

Location: Dubai, United Arab Emirates

Industry: Hospitality

Function: Marketing Communications

Experience: 2-3 years

Job Type: Full-time Position Overview

Position Overview

Social Media Executive - Digital Content in Dubai, United Arab Emirates is a creative Hospitality opportunity for a digital marketing professional experienced in social media campaigns, content production, community engagement, and performance analytics. Accor is hiring a Social Media Executive to strengthen the digital presence of its large Dubai hotel cluster by developing engaging campaigns and platform-specific content that increase reach, interaction, follower growth, and brand loyalty. Working closely with the Cluster Director of Digital Marketing, the role combines social media strategy with hands‑on content creation across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and other relevant digital channels.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Hospitality

Function: Marketing Communications

Salary: 7000-11000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

The Social Media Executive turns hotel experiences, dining concepts, lifestyle moments, campaigns, and brand stories into digital content that attracts attention and encourages meaningful audience interaction. The position supports multiple properties within Accor 's Dubai cluster, requiring both creative versatility and disciplined campaign management. Beyond publishing content, the role uses platform insights and performance data to understand audience behavior, identify successful formats, refine future campaigns, and ensure social media activity contributes measurable value to the hotels ' wider digital marketing objectives.

Key Responsibilities

• Plan and execute social media campaigns across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and other relevant platforms.
• Build content calendars aligned with hotel campaigns, seasonal priorities, dining promotions, events, experiences, and wider marketing objectives.
• Develop original social media concepts that translate brand positioning into engaging digital stories.
• Ideate, script, shoot, and edit short-form video content for Reels, TikTok, Stories, Shorts, and other platform-specific formats.
• Produce longer-form digital content when campaign objectives or audience needs require deeper storytelling.
• Write engaging captions and supporting social copy while maintaining appropriate brand voice and messaging consistency.
• Schedule and publish content according to approved calendars and campaign timelines.
• Build and nurture active online communities through timely, relevant, and brand-appropriate interaction.
• Track emerging social media trends and identify opportunities that can be adapted effectively for hospitality audiences.
• Monitor platform algorithms, feature changes, content formats, and evolving digital best practices.
• Analyze campaign performance using social media management and analytics tools.
• Track engagement, reach, follower growth, content performance, and other relevant social media metrics.
• Translate performance data into practical recommendations for future content and campaign optimization.
• Identify high-performing content themes, formats, publishing patterns, and audience behaviors.
• Work closely with the Cluster Director of Digital Marketing to align social media execution with broader digital strategy.
• Coordinate content requirements across multiple hotels and hospitality concepts within the Dubai cluster.
• Maintain consistent brand identity while adapting content to different platforms and audience segments.
• Support digital promotion of hospitality, food and beverage, lifestyle, travel, and guest experience initiatives.
• Maintain organized content assets, campaign information, schedules, and performance records.
• Review content carefully before publication to maintain accuracy, visual quality, and professional presentation.
• Contribute fresh creative ideas that increase visibility and differentiate Accor 's digital presence within Dubai 's competitive hospitality market.

Ideal Profile

• Bachelor 's degree in Marketing, Communications, Digital Media, or a related discipline.
• 2-3 years of professional experience managing social media platforms.
• Hands-on experience with Instagram, Facebook, LinkedIn, TikTok, YouTube, X, or comparable channels.
• Proven ability to create and execute campaigns that improve engagement, reach, and follower growth.
• Strong background in social media content planning, scheduling, publishing, and performance measurement.
• Practical knowledge of social media management and analytics tools.
• Good understanding of platform algorithms, audience behavior, emerging trends, and current best practices.
• Able to take content from initial idea through scripting, shooting, editing, publishing, and performance review.
• Experience using video editing tools for short-form and long-form digital content.
• Strong written communication skills with careful attention to language, tone, and detail.
• Comfortable balancing creativity with performance data and measurable marketing objectives.
• Able to manage content requirements across multiple brands, properties, campaigns, or business priorities.
• Hospitality, lifestyle, food and beverage, or travel industry experience is an advantage.

Skills Set

• Social media marketing
• Digital content creation
• Social media campaigns
• Content strategy
• Content planning
• Content calendars
• Community management
• Instagram
• Facebook
• LinkedIn
• TikTok
• YouTube
• X
• Reels
• Stories
• YouTube Shorts
• Short-form video
• Long-form video
• Video scripting
• Video shooting
• Video editing
• Social media copywriting
• Content scheduling
• Social media analytics
• Performance tracking
• Engagement analysis
• Audience growth
• Brand storytelling
• Hospitality marketing
• Food and beverage content
• Lifestyle marketing
• Digital trend monitoring
• Campaign optimization
• Brand communication

Why Join Us

This opportunity places the Social Media Executive within Accor 's largest hotel cluster in Dubai, creating exposure to a diverse flow of hospitality, lifestyle, dining, and guest-experience content. The scale of the portfolio provides room to experiment with creative formats, respond quickly to digital trends, and see how strong social storytelling influences audience engagement across multiple properties. Dubai 's highly competitive Hospitality market also creates sustained demand for professionals who understand both creative content and measurable digital performance. The role offers a strong environment for developing deeper expertise in hotel social media marketing while working alongside an established digital marketing team.

About the Company

Accor is an international hospitality group with a broad portfolio of hotel and hospitality brands serving destinations around the world. Its Dubai operations bring together multiple properties, dining concepts, guest experiences, and digital audiences, providing marketing professionals with opportunities to develop their careers within a large and diverse hospitality network.