Digital Marketing & Social Media Manager

Frank Porter; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Frank Porter in Dubai is seeking a Digital Marketing & Social Media Manager to shape and execute marketing strategies, driving brand awareness and lead generation. This onsite role collaborates with cross-functional teams to amplify hospitality offerings across major digital channels.

You will manage social media presence, content calendars, and paid campaigns, delivering insights and maintaining a consistent brand voice across platforms. Strong analytics and storytelling skills are essential.

Qualifications

• Minimum 3 years of experience in marketing, digital marketing, or social media management roles.
• Strong skills in content planning, copywriting, storytelling, and creative campaign development.
• Experience with social media analytics, paid advertising, and performance reporting.
• Proficiency in tools such as Google Analytics, and content scheduling platforms.
• Basic video editing and content production skills.
• Excellent communication, organizational, and project management abilities.

Responsibilities

• Develop and execute marketing strategies aligned with the company’s brand objectives and business goals.
• Manage and grow the company’s social media presence across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Plan and maintain a comprehensive social media content calendar to ensure consistent, timely, and engaging content.
• Create, coordinate, and oversee high quality content, including reels, videos, photography, stories, and promotional campaigns.
• Collaborate with internal teams to showcase properties, guest experiences, company updates, and hospitality services.
• Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Monitor campaign performance, social media engagement, website traffic, and lead generation, providing regular reports and actionable insights.
• Ensure consistent brand messaging, visual identity, and tone of voice across all marketing channels.
• Identify market trends and explore new opportunities to improve brand visibility and audience engagement.

Skills

Marketing

Social media management

Content planning

Copywriting

Storytelling

Analytics

Paid advertising

Performance reporting

Video editing

Communication

Project management

Tools

Google Analytics

Social media scheduler

Job description

Role Overview

As a Digital Marketing & Social Media Manager, you will play a pivotal role in shaping and executing impactful marketing strategies that drive brand awareness, engagement, and lead generation. As part of our team in Dubai, you'll work in an ONSITE environment, collaborating closely with cross-functional teams to amplify the company's brand presence and showcase our hospitality offerings across leading digital channels.

Responsibilities

• Develop and execute marketing strategies aligned with the company’s brand objectives and business goals.
• Manage and grow the company’s social media presence across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Plan and maintain a comprehensive social media content calendar to ensure consistent, timely, and engaging content.
• Create, coordinate, and oversee high quality content, including reels, videos, photography, stories, and promotional campaigns.
• Collaborate with internal teams to showcase properties, guest experiences, company updates, and hospitality services.
• Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Monitor campaign performance, social media engagement, website traffic, and lead generation, providing regular reports and actionable insights.
• Ensure consistent brand messaging, visual identity, and tone of voice across all marketing channels.
• Identify market trends and explore new opportunities to improve brand visibility and audience engagement.

Requirements

• Minimum 3 years of experience in marketing, digital marketing, or social media management roles.
• Strong skills in content planning, copywriting, storytelling, and creative campaign development.
• Experience with social media analytics, paid advertising, and performance reporting.
• Proficiency in tools such as Google Analytics, and content scheduling platforms.
• Basic video editing and content production skills.
• Excellent communication, organizational, and project management abilities.