Social Media Executive

Salt; Dubai; On-site; AED 78,120 - 122,760; Full time

Job summary

Salt Digital Recruitment partners with a leading Dubai agency to hire a Social Media Executive. You will manage day-to-day social channels for tourism and government accounts, ensuring locally relevant content and alignment with campaign goals across Instagram, TikTok, X, LinkedIn and Facebook.

Working with strategists, creatives and account teams, you will develop social-first ideas, schedule and publish content, monitor engagement and report insights.

Qualifications

• 2–4 years of social media experience, preferably in an agency.
• Experience with tourism, destination marketing, or government clients is essential.
• Ability to manage multiple accounts in a fast-paced environment.
• Strong understanding of social platforms, trends, and best practices.
• Excellent communication and attention to detail; adapts tone for audiences.

Responsibilities

• Manage day-to-day social media activity across multiple accounts.
• Schedule, publish, and optimise content across platforms.
• Develop social-first content ideas for different audiences.
• Monitor community engagement and respond appropriately.
• Track performance metrics and support reporting insights.
• Collaborate with designers and copywriters to ensure platform best‑practice.
• Stay up to date with social trends in tourism, culture and destination marketing.
• Ensure content aligns with brand guidelines and government standards where relevant.

Skills

Social media management

Agency experience

Content calendars

Communication skills

Attention to detail

Arabic language (advantage)

Tools

Scheduling tools

Platform analytics

Job description

We are working with a leading agency in Dubai that is looking for a Social Media Executive to join their team, working across high-profile tourism and government clients. This is a fast-paced environment where you will be supporting the delivery of best-in-class social content, community management, and campaign execution across multiple platforms.

Role Overview

The Social Media Executive will be responsible for day‑to‑day management of social channels across key accounts, ensuring content is locally relevant, culturally appropriate, and aligned to broader campaign objectives. You will work closely with strategists, creatives, and account teams to bring campaigns to life across platforms such as Instagram, TikTok, X, LinkedIn, and Facebook.

Key Responsibilities

• Manage day‑to‑day social media activity across multiple tourism and government accounts.
• Schedule, publish, and optimise content across platforms.
• Support in the development of social‑first content ideas tailored to different audiences.
• Monitor community engagement and respond in a timely and appropriate tone of voice.
• Track performance metrics and support in reporting insights and learnings.
• Work closely with designers and copywriters to ensure content is platform best‑practice.
• Stay up to date with social trends, especially within tourism, culture, and destination marketing.
• Ensure all content aligns with brand guidelines and government communication standards where relevant.

Requirements

• 2-4 years' experience in social media, ideally within an agency environment.
• Strong exposure to tourism, destination marketing, or government clients is essential.
• Confident managing multiple accounts in a fast‑paced setting.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent communication skills and attention to detail.
• Ability to adapt tone of voice for different audiences, including formal government communications and consumer‑facing tourism content.
• Experience working with content calendars and scheduling tools.
• Arabic language skills would be a strong advantage but not essential.

What's on Offer

• Opportunity to work on high‑profile, nationally significant accounts.
• Fast‑paced agency environment with strong exposure to integrated campaigns.
• Collaborative team culture with strong creative output.
• Career progression within a growing digital and social team.

Salt is acting as an Employment Agency in relation to this vacancy.