Ecommerce Executive - Digital Performance

Accor Group; Dubai; On-site; AED 89,000 - 156,000; Full time

Job summary

Accor is seeking an Ecommerce Executive - Digital Performance in Dubai to drive the hotel's digital commercial presence. You will connect marketing activity with measurable revenue outcomes across direct channels, OTAs, CRM, and paid advertising to attract qualified demand and convert audiences into guests.

The role collaborates with Revenue Management, Sales, PR, and Corporate Marketing to ensure rate integrity, brand consistency, and loyalty engagement while optimizing digital investments for

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related discipline.
• Minimum 5 years of experience in digital marketing or e-commerce.
• Fluent Arabic communication skills mandatory.
• Fluent English (written and spoken).
• Strong understanding of digital marketing strategy, campaign management, analytics, and performance measurement.

Responsibilities

• Develop and execute the hotel’s annual digital marketing strategy aligned with commercial objectives and budgets.
• Prepare quarterly and annual e-commerce action plans for direct channels, third-party platforms, campaigns, content, and conversions.
• Collaborate with Sales, Revenue Management, PR, F&B, and Corporate Marketing to align digital activity with priorities.
• Manage SEO and SEM initiatives to improve visibility in hotel and travel searches.
• Plan and oversee paid digital campaigns across search, social, display, and programmatic channels.
• Oversee Metasearch activity to boost visibility and direct bookings.
• Monitor KPI performance, campaign effectiveness, ROI, and acquisition costs.

Skills

Hotel e-commerce

Digital marketing strategy

SEO

SEM/paid search

CRM & email marketing

Analytics & ROI

Content marketing

Alliances with agencies

Education

Bachelor's degree in Marketing/Communications/Hospitality

Tools

Google Analytics

SEO tools (e.g., SEMrush)

Job description

Ecommerce Executive - Digital Performance Job Snapshot

Role: Ecommerce Executive - Digital Performance

Location: Dubai, United Arab Emirates

Industry: Hospitality

Function: Marketing Management

Experience: Minimum 5 years

Job Type: Full-time

Salary: 8000-14000

Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. ([Glassdoor][1])

Gender: Any

Candidate Nationality: Any

Role Context

The Ecommerce Executive drives the hotel 's digital commercial presence by connecting marketing activity with measurable revenue outcomes. Working across direct booking channels, online travel agencies, search platforms, CRM, social media, Metasearch, and paid advertising, the position helps attract qualified demand and convert digital audiences into hotel guests. The role also supports rate integrity, brand consistency, loyalty engagement, and online reputation while ensuring digital investment contributes effectively to the property 's broader commercial strategy.

Key Responsibilities

• Develop and execute the hotel 's annual digital marketing strategy in line with commercial objectives, brand standards, and approved budgets.
• Build quarterly and annual e-commerce action plans covering direct channels, third-party platforms, campaigns, content, and conversion initiatives.
• Coordinate closely with Sales, Revenue Management, Public Relations, Food and Beverage, and Corporate Marketing teams to align digital activity with business priorities.
• Manage search engine optimization and search engine advertising initiatives to strengthen visibility across relevant hotel and travel searches.
• Plan and oversee paid digital campaigns across search, social media, display, programmatic, and other performance-driven channels.
• Manage Metasearch activity and identify opportunities to improve hotel visibility and direct booking performance.
• Monitor digital channel KPIs, campaign effectiveness, conversion rates, acquisition costs, revenue contribution, and return on investment.
• Translate performance data into practical recommendations for campaign optimization and commercial decision-making.
• Oversee hotel social media presence and ensure content supports brand positioning, target-market relevance, and customer engagement.
• Coordinate production of digital content while maintaining consistent messaging, imagery, tone, and hotel brand standards.
• Develop CRM and email marketing activity in collaboration with relevant hotel departments and approved external technology providers.
• Segment audiences and support targeted communications designed to improve conversion, repeat business, and guest engagement.
• Strengthen awareness and participation in ALL - Accor Live Limitless through digital campaigns, personalized communications, and relevant guest touchpoints.
• Monitor hotel pricing and rate parity across online distribution channels and raise discrepancies with Revenue Management.
• Maintain accurate and commercially effective hotel content across online travel agency platforms.
• Review OTA performance and identify improvements to placement, descriptions, imagery, offers, and conversion potential.
• Manage the hotel 's online reputation across review platforms, digital channels, and relevant social communities.
• Track guest feedback trends and coordinate appropriate responses or corrective actions with hotel stakeholders.
• Conduct competitor benchmarking covering digital visibility, offers, positioning, content, distribution, and promotional activity.
• Analyse Dubai hospitality market developments and identify emerging opportunities that may influence online demand.
• Evaluate evolving digital marketing technologies, platforms, automation tools, and customer acquisition methods.
• Manage relationships with digital agencies, technology partners, media providers, influencers, and external vendors.
• Ensure external partners meet agreed deliverables, campaign objectives, brand requirements, and performance expectations.
• Maintain accurate digital marketing reports, campaign documentation, budgets, forecasts, and performance records.
• Continuously test and refine campaigns, digital journeys, content, and channel strategies to improve customer engagement and revenue performance.

Ideal Profile

• Bachelor 's degree in Marketing, Communications, Hospitality Management, or a related discipline.
• Minimum 5 years of experience in digital marketing or e-commerce, preferably within hospitality or retail.
• Fluent Arabic communication skills, both written and spoken, are mandatory.
• Fluent written and spoken English.
• Strong understanding of digital marketing strategy, campaign management, analytics, and performance measurement.
• Proven experience with SEO, search advertising, paid media, social campaigns, CRM, email marketing, and content marketing.
• Practical knowledge of hotel e-commerce, online distribution, OTA platforms, and direct booking strategies is highly valuable.
• Understanding of Dubai hospitality market dynamics is preferred.
• Ability to interpret digital data and convert findings into actionable commercial decisions.
• Experience monitoring campaign ROI, channel contribution, conversion performance, and customer acquisition metrics.
• Strong communication and presentation capabilities for working with senior stakeholders and external partners.
• Comfortable managing multiple digital projects while coordinating across commercial and operational departments.
• Proactive approach to identifying trends, testing new ideas, and continuously improving digital performance.
• Strong relationship-building ability for managing agencies, vendors, influencers, and technology partners.
• Commercially focused mindset with the ability to work independently and take ownership of results.

Skills Set

• Hotel e-commerce
• Digital marketing strategy
• Search engine optimization
• Search engine advertising
• Paid search
• Paid social media
• Performance marketing
• Digital advertising
• Programmatic advertising
• Metasearch marketing
• Online travel agencies
• OTA optimization
• Direct booking strategy
• Rate parity monitoring
• Conversion optimization
• CRM strategy
• Email marketing
• Customer segmentation
• Social media management
• Content marketing
• Influencer marketing
• Online reputation management
• Digital analytics
• ROI analysis
• Campaign performance reporting
• Competitive benchmarking
• Digital budget management
• Hotel revenue support
• Loyalty marketing
• ALL - Accor Live Limitless
• Agency management
• Vendor management
• Arabic digital content
• Dubai hospitality market knowledge

Why Join Us

This role provides the opportunity to shape digital commercial performance within Dubai 's highly competitive Hospitality market, where online distribution, direct booking growth, performance marketing, and customer acquisition are increasingly central to hotel profitability.

The position offers broad exposure across revenue, marketing, CRM, loyalty, social media, online reputation, and distribution strategy rather than limiting development to a single digital discipline.

Accor 's international network also creates opportunities to deepen digital expertise and pursue wider commercial or marketing leadership roles across its portfolio.

About the Company

Accor is a global hospitality group operating an extensive portfolio of hotel, restaurant, resort, and lifestyle brands across international markets. Grand Mercure Business Bay operates within the Accor network in Dubai, combining established hospitality standards with a commercially focused approach to digital distribution, guest engagement, loyalty, and hotel revenue development.

[1]: https://www.glassdoor.com/Salaries/dubai-united-arab-emirates-e-commerce-executive-salary-SRCH_IL.0,26_IM954_KO27,47.htm