Marketing and Communications Executive - PR

Accor Group; Dubai; On-site; AED 100,000 - 156,000; Full time

Job summary

Accor is seeking a Marketing and Communications Executive - PR in Dubai to lead brand storytelling, media relations, and cross-channel campaigns for its hotel properties. You will translate marketing plans into integrated PR activities, events, and content.

The role requires 3–5 years in marketing and PR, with strong writing, agency coordination, and the ability to manage both B2B and B2C communications, budgets, and performance reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration or a related discipline.
• 3–5 years of practical Marketing and PR experience.
• Experience in Hospitality or consumer-focused industry preferred.
• Strong copywriting and editing with brand consistency.
• Experience managing PR activity and media relationships.
• Ability to draft press releases, articles, and campaign messaging.

Responsibilities

• Execute annual marketing and communications plans within budgets and ROIs.
• Monitor hospitality and travel trends relevant to hotel positioning.
• Deliver PR initiatives supporting marketing priorities.
• Maintain brand consistency across signage, collateral, and events.
• Coordinate with agencies to deliver materials within schedules and budgets.
• Track campaign performance and report results to leadership.

Skills

Marketing Communications

Public relations

Brand communications

Media relations

Copywriting

Content editing

Campaign execution

Budget management

Agency coordination

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration

Tools

Canva

Adobe Suite

Job description

Marketing and Communications Executive - PR Job Snapshot

Role: Marketing and Communications Executive - PR

Location: Dubai, United Arab Emirates

Industry: Hospitality

Function: Marketing Communications

Experience: 3-5 years

Job Type: Full-time

Position Overview

Marketing and Communications Executive - PR in Dubai, United Arab Emirates is a Hospitality opportunity for an experienced marketing professional with expertise in public relations, brand communications, media relations, content creation, campaign execution, agency coordination, and performance reporting. Accor is hiring a marketing and communications professional to execute hotel campaigns, strengthen brand visibility, manage PR activity, support media engagement, and coordinate multi-channel initiatives across rooms, food and beverage, spa, leisure, MICE, loyalty, and events. The role combines strategic campaign execution with hands-on communications work, requiring strong writing, brand stewardship, agency management, visual content coordination, media monitoring, budget control, and collaboration across hotel departments.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Hospitality
• Function: Marketing Communications
• Salary: 9000-14000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Role Context

The Marketing and Communications Executive supports the hotel 's commercial and brand objectives by translating annual marketing plans into coordinated campaigns, public relations activities, partnerships, content, and guest-facing communications. The position helps ensure the hotel presents a consistent identity across physical and digital touchpoints while generating measurable exposure through media relations, events, brand activations, and cross-functional marketing initiatives. Strong execution in this role can improve brand awareness, campaign engagement, media visibility, guest interest, and return on marketing investment.

Key Responsibilities

• Execute annual marketing and communications plans in line with approved budgets, commercial objectives, and expected return on investment.
• Monitor hospitality, cultural, lifestyle, tourism, and travel trends relevant to hotel positioning.
• Conduct competitor analysis to identify market activity, communication opportunities, and emerging guest preferences.
• Deliver public relations initiatives that support hotel marketing priorities and commercial goals.
• Maintain brand consistency across signage, marketing collateral, guest experiences, events, and communications.
• Ensure B2B communications for corporate, trade, and MICE audiences remain aligned with brand guidelines.
• Support B2C campaigns targeting leisure, lifestyle, dining, spa, and hotel audiences.
• Coordinate with creative, design, print, and production agencies to deliver marketing materials within agreed schedules and budgets.
• Manage production requirements for hotel gifts, promotional materials, and media giveaways.
• Implement global and regional Accor campaigns using approved brand assets and guidelines.
• Maintain a current library of photography, videography, graphics, and other visual marketing assets.
• Coordinate new photo, video, or graphic content where required to support hotel campaigns.
• Execute PR activities covering Food and Beverage, Rooms, Spa, Leisure, Events, and MICE.
• Maintain an updated media kit containing fact sheets, executive biographies, imagery, hotel information, and approved brand content.
• Coordinate press visits, media events, familiarization trips, and other publicity activities.
• Draft press releases, news stories, feature articles, executive statements, and supporting editorial content.
• Develop compelling brand stories that strengthen awareness and media interest.
• Maintain accurate media databases and journalist mailing lists.
• Monitor daily media coverage and compile clipping reports for hotel and PR leadership.
• Respond to routine media inquiries promptly and coordinate internal input when required.
• Support established crisis communication procedures and media response protocols.
• Implement integrated campaigns across relevant online, offline, PR, event, and partnership channels.
• Support brand activations, sponsorships, collaborations, media partnerships, and hotel experiences.
• Coordinate campaign execution to ensure creative quality, timing, messaging, and operational readiness.
• Track campaign performance against agreed objectives and recommend improvements based on available data.
• Manage day-to-day communication with PR, creative, design, production, and marketing agencies.
• Monitor agency scopes, deadlines, budgets, and deliverables.
• Coordinate hotel participation in tourism board campaigns, destination promotions, events, and external collaborations.
• Track marketing and communications expenses against the approved departmental budget.
• Prepare regular campaign, media coverage, expenditure, and ROI reports for leadership review.
• Work closely with Sales, Food and Beverage, Spa, Rooms, Loyalty, and Events teams to align communications activity with operational priorities.
• Support Talent and Culture with management of the hotel 's LinkedIn presence where required.
• Amplify executive thought leadership, hotel achievements, and relevant media coverage across appropriate channels.
• Maintain organized archives of campaign files, media assets, creative materials, reports, and marketing documentation.
• Distribute monthly marketing calendars, media schedules, campaign plans, and performance summaries.
• Share relevant daily media monitoring summaries with leadership and PR stakeholders.
• Protect brand standards while ensuring marketing communications remain locally relevant and commercially effective.

Ideal Profile

• Bachelor 's degree in Marketing, Communications, Public Relations, Business Administration, or a related discipline.
• 3-5 years of practical Marketing and PR experience.
• Previous experience within Hospitality or another consumer‑focused industry is preferred.
• Strong copywriting and editing ability with careful attention to tone, grammar, accuracy, and brand consistency.
• Experience managing public relations activity and media relationships.
• Comfortable drafting press releases, executive statements, articles, and campaign messaging.
• Experience coordinating multi‑channel marketing campaigns.
• Practical understanding of brand communications, storytelling, guest engagement, and campaign planning.
• Experience working with marketing, PR, creative, design, or production agencies.
• Able to manage agency timelines, deliverables, budgets, and communication efficiently.
• Experience coordinating events, press activities, collaborations, or brand activations.
• Familiarity with producing marketing collateral and managing creative production.
• Working knowledge of Canva and Adobe Suite is advantageous.
• Comfortable using brand communication tools, reporting platforms, and internal collaboration systems.
• Able to interpret campaign results and prepare clear performance reports.
• Strong organizational ability in a fast‑paced, team‑oriented environment.
• Fluent in English.
• Additional language skills are advantageous.
• Previous hotel or Hospitality experience is an asset.

Skills Set

• Marketing Communications
• Public relations
• Hospitality marketing
• Brand communications
• Media relations
• Press release writing
• Copywriting
• Content editing
• Brand storytelling
• Marketing campaigns
• Multi‑channel campaigns
• Campaign execution
• Campaign performance tracking
• Marketing ROI
• Competitive analysis
• Travel trend monitoring
• Media monitoring
• Media clipping reports
• Media databases
• Press events
• Familiarization trips
• Executive communications
• Crisis communication support
• Brand activations
• Sponsorship coordination
• Media partnerships
• Event marketing
• Agency management
• Creative agency coordination
• PR agency coordination
• Vendor management
• Marketing collateral
• Photography coordination
• Videography coordination
• Graphic content
• Canva
• Adobe Suite
• MICE marketing
• Food and Beverage marketing
• Spa marketing
• Leisure marketing
• LinkedIn
• Budget tracking
• Campaign reporting

Why Join Us

This role offers broad exposure across hotel marketing, public relations, content, brand management, media engagement, events, partnerships, and commercial campaigns rather than limiting the professional to a single communications channel. Working within Dubai 's competitive Hospitality market provides continual opportunities to develop campaigns for international guests, dining concepts, spa experiences, leisure offerings, corporate business, and MICE activity. Accor also provides access to a large international portfolio of brands and properties, creating opportunities for professional development and career mobility. For a marketing and communications professional seeking deeper experience in hotel PR, brand storytelling, campaign management, and agency coordination, the position offers a strong platform for long‑term growth.

About the Company

Accor is a global hospitality group operating a diverse portfolio of hotel brands across international destinations. Its properties combine accommodation, dining, wellness, meetings, events, and lifestyle experiences, supported by marketing and communications teams that build brand visibility, guest engagement, and commercial demand across local and international markets.