Cluster Social Media Manager

ACCOR; Abu Dhabi; On-site; AED 260,000 - 380,000; Full time

Benefits offered by this job

Discounted Accor rates worldwide

Learning programs through our Academie

Talent development opportunities

Job summary

ACCOR is seeking a Cluster Social Media Manager to lead social media for M venpick Resort Al Marjan Island and Pullman Resort Al Marjan Island. This hands-on role covers strategy, content production, community management and influencer collaborations to drive awareness and guest visits.

You will translate each resort’s positioning into compelling stories, manage calendars, shoot and edit luxury video content, and oversee influencer hosting and reporting across channels.

Qualifications

• Experience managing social media for luxury hospitality or premium lifestyle brands.
• Strong knowledge of Instagram, TikTok, Snapchat, YouTube and Facebook including analytics.
• A portfolio showing luxury video content you planned, filmed and edited.
• Proficiency with video editing software and mobile editing tools.

Responsibilities

• Develop and execute social media strategy for two luxury resorts on multiple platforms.
• Plan content calendars balancing campaigns, events and storytelling for both brands.
• personally plan, shoot and edit high-quality hospitality and lifestyle videos.
• Create platform-specific content (Reels, Shorts, Stories) with tailored storytelling.
• Coordinate with designers, videographers and creators to ensure consistency.

Skills

Social media management

Platform knowledge

Video content planning

Influencer partnerships

English copywriting

Creative direction

Education

Marketing/Communications/Media Production degree

Tools

Adobe Premiere Pro

DaVinci Resolve

Final Cut Pro

Cameras & Lighting Equipment

Job description

Reporting to the Director of Marketing amp Communications the Cluster Social Media Manager will lead the social media presence of M venpick Resort Al Marjan Island and Pullman Resort Al Marjan Island This hands-on role combines social media strategy high-quality content production community management and influencer partnerships You will translate each resort s distinct positioning into compelling stories creating content that builds awareness strengthens engagement and inspires guests to visit dine and stay

What you will be doing

• Social Media Strategy Develop and execute tailored strategies for Instagram TikTok Snapchat YouTube Facebook and other relevant platforms with clear objectives and measurable KPIs for each resort
• Content Planning Manage content calendars across both properties balancing campaigns seasonal offers events and everyday resort storytelling Maintain a distinct voice and visual identity for each brand
• Luxury Video Production Personally plan shoot and edit polished hospitality and lifestyle videos showcasing rooms dining wellness recreation and guest experiences Demonstrate strong skills in composition lighting camera movement sound colour grading and visual storytelling
• Platform-Specific Content Create Reels Stories TikTok videos Snapchat content YouTube Shorts longer-form videos and Facebook content Adapt the storytelling format and pacing to each platform
• Creative Direction Develop concepts storyboards and shot lists and coordinate talent locations styling and production schedules Collaborate with the Graphic Designer Videographer and external creators to deliver consistent high-quality content
• Local and International Influencer Partnerships Identify evaluate and manage influencers and content creators across key source markets Assess audience relevance engagement quality content standards and brand fit before recommending collaborations
• Influencer Hosting and Deliverables Manage collaborations from outreach and negotiation through briefing itineraries hosting and follow-up Agree deliverables timelines usage rights and reporting requirements and coordinate with operational teams to ensure smooth stays
• Community Management Oversee comments direct messages mentions and tags across all channels Respond promptly in the appropriate brand voice and coordinate guest enquiries or concerns with the relevant departments
• Social Storytelling and Event Coverage Capture timely content during activations events launches and influencer stays including occasional evening and weekend coverage
• User-Generated Content Source and curate suitable guest and creator content securing permission and maintaining clear records of usage rights
• Performance and Reporting Monitor reach views watch time engagement audience growth enquiries and attributable bookings Report on content and influencer performance using findings to improve future activity
• Trends and Creative Tools Stay informed about platform features audience behaviour content trends and emerging creators Use relevant editing and AI-assisted tools responsibly while maintaining authentic brand representation
• Cluster Coordination Work closely with Marketing Food amp Beverage Rooms Recreation Spa and other teams to identify stories and manage competing priorities across both resorts

Benefits

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities

Qualifications

• Proven experience managing social media for luxury hospitality, premium lifestyle brands or a relevant creative agency.
• Strong working knowledge of Instagram, TikTok, Snapchat, YouTube and Facebook, including publishing, community management, analytics and platform-specific content requirements.
• A strong portfolio demonstrating luxury video content you have personally planned, filmed and edited.
• Practical experience using cameras, smartphones, gimbals, lighting and audio equipment to produce professional-quality content.
• Proficiency in video editing tools such as Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro, with confidence in mobile editing tools for fast-turnaround content.
• A refined eye for styling, composition, colour, detail and the visual standards expected of luxury hospitality.
• Demonstrated experience managing local and international influencers, including selection, negotiation, hosting, deliverable tracking and performance evaluation.
• Excellent English copywriting and communication skills, with the ability to adapt tone across brands and audiences.
• Additional languages are an advantage.
• Strong organisational skills and the ability to manage multiple accounts, shoots, campaigns and partnerships simultaneously.
• Confidence directing creators, briefing suppliers and collaborating with colleagues across departments.
• Sound judgement regarding guest privacy, filming permissions, music licensing, content usage rights and collaboration disclosures.
• A proactive, creative and results-oriented approach, with the flexibility to capture content beyond standard office hours when required.
• A qualification in Marketing, Communications, Media Production or a related field is preferred.