Social Media Executive Content Creator - GEMS Education - Dubai, UAE

Gems Education UAE; Dubai; On-site; AED 89,280 - 133,920; Full time

Benefits offered by this job

Work with leading international education organizations

Collaborate with creative marketing teams

Exposure to large-scale digital marketing campaigns

Job summary

GEMS Education UAE is seeking a Social Media Executive Content Creator to enhance the brand's online presence through engaging digital content. Your main responsibilities will include video storytelling, producing visual content, and supporting social media campaigns aligned with marketing strategies.

The ideal candidate will hold a Bachelor's degree in Marketing or a related field and have proven experience in digital content creation, particularly with social media platforms like Instagram and YouTube.

Qualifications

• Experience managing social media accounts and creating digital marketing content.
• Strong proficiency in video editing, visual design, and multimedia storytelling.
• Ability to capture high‑quality video using smartphones or DSLR cameras.

Responsibilities

• Create engaging video and visual content aligned with the brand's marketing strategy.
• Produce short‑form videos optimized for social media platforms.
• Develop creative concepts, storyboards, and shot lists for campaigns.

Skills

Video content production and editing

Social media marketing and digital storytelling

Graphic design and visual content creation

Motion graphics and short‑form video production

Content planning and editorial calendar management

Photography, videography, and event coverage

Education

Bachelor's degree in Marketing, Communications, Media Production, or a related field

Tools

Adobe Photoshop

CapCut

Job description

Position Overview

Social Media Executive Content Creator at GEMS Education will support school marketing teams by producing engaging digital content that strengthens the brand's online presence across social media platforms. The role focuses on video storytelling, visual content production, and social media campaign support while creating compelling content that reflects the values and identity of GEMS Education schools in Dubai.

Job Details

• Country: UAE
• City: Dubai
• Industry: Education and Training
• Function: Marketing and Communications
• Salary: Market estimated 8000-12000 AED per month
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Key Responsibilities

• Create engaging video and visual content aligned with the brand's marketing strategy and content pillars
• Produce short‑form videos optimized for social media platforms such as Instagram Reels, YouTube Shorts, and similar formats
• Develop creative concepts, storyboards, and shot lists for marketing campaigns and social media content
• Edit videos and visual content using professional tools including Adobe Photoshop and CapCut
• Produce graphics, images, and infographics for the social media editorial calendar
• Collaborate with internal teams and school marketing managers to develop campaign ideas and content strategies
• Capture live events and school activities and deliver edited content with quick turnaround times
• Ensure consistent brand messaging and visual identity across all digital platforms
• Plan and manage monthly, quarterly, and annual content calendars for social media channels
• Create multiple content variations to test engagement performance and optimize reach
• Apply motion graphics, transitions, and text animation to enhance storytelling
• Monitor social media trends and incorporate platform‑relevant formats into content production
• Maintain regular updates and active engagement across social media channels

Ideal Profile

• Bachelor's degree in Marketing, Communications, Media Production, or a related field
• Experience managing social media accounts and creating digital marketing content
• Strong proficiency in video editing, visual design, and multimedia storytelling
• Ability to capture high‑quality video using smartphones or DSLR cameras
• Knowledge of social media platforms, algorithms, and content performance strategies
• Strong English communication skills with Arabic language skills considered an advantage

Skills Set

• Video content production and editing
• Social media marketing and digital storytelling
• Graphic design and visual content creation
• Motion graphics and short‑form video production
• Content planning and editorial calendar management
• Photography, videography, and event coverage

Why Join Us

• Work with one of the world's leading international education organizations
• Collaborate with creative marketing teams across a global education network
• Gain exposure to large‑scale digital marketing campaigns in the education sector
• Develop creative media skills in a dynamic and innovative environment
• Contribute to impactful storytelling that showcases international education excellence

About the Company

GEMS Education is a global education group headquartered in Dubai and recognized as one of the world's largest private education providers. With more than 60 years of experience, the organization operates a network of international schools serving students from over 170 nationalities. GEMS focuses on delivering high‑quality education while fostering innovation, creativity, and global citizenship across its schools and educational initiatives.