Marketing Manager - School Campaigns

Gems Education UAE; Dubai; On-site; AED 167,400 - 279,000; Full time

Job summary

Gems Education UAE is seeking a Marketing Manager for School Campaigns in Dubai to enhance brand visibility and support student enrolment. The ideal candidate will have 5 to 7 years of experience in marketing and social media, with a strong ability to manage campaigns across various platforms.

This role involves developing integrated marketing plans, engaging with the community, and collaborating with various teams to drive awareness and growth.

Qualifications

• 5 to 7 years of marketing and social media experience, preferably in education.
• Proven experience developing impactful campaigns.
• Understanding of social media platforms and audience behavior.

Responsibilities

• Develop integrated marketing plans for school awareness.
• Manage digital marketing and brand campaigns.
• Collaborate on high-impact campaigns across teams.

Skills

Education marketing strategy

Social media management

Digital campaign planning

Brand management

PR and event campaigns

Stakeholder coordination

Job description

Marketing Manager - School Campaigns Job Snapshot Role: Marketing Manager - School Campaigns Location: Dubai, United Arab Emirates Industry: Education Management Function: Marketing Management Experience: 5 to 7 years of marketing and social media experience Job Type: Full-time

Job Overview

Marketing Manager - School Campaigns in Dubai, United Arab Emirates is an education management role focused on strengthening brand visibility, digital presence, enrolment growth, and community reputation of a flagship school. The role requires a confident communicator with strong creative instincts, proven campaign management experience, and the ability to build a consistent school brand across digital, PR, events, advertising, admissions, and community channels.

Core Duties

• Develop and execute integrated marketing plans that increase school awareness, strengthen reputation, and support student enrolment targets.
• Manage digital marketing, PR, events, advertising, and brand campaigns in line with school strategy and GEMS Education standards.
• Lead flagship-level activations that highlight the school's focus on research, innovation, holistic learning, and future‑ready education.
• Work closely with the admissions team to create campaigns that support lead generation, open days, parent engagement, and enrolment conversion.
• Maintain brand consistency across school communications, digital platforms, printed materials, events, and community touchpoints.
• Build and manage social media content calendars for campaigns, events, school stories, student achievements, and community updates.
• Lead creative development for short‑form content including reels, shorts, live streams, video stories, and platform‑specific social media assets.
• Manage online community engagement, respond to reputation opportunities, and support a positive digital presence across key platforms.
• Track campaign performance, analyze social media and digital marketing data, and use insights to improve future activity.
• Collaborate with the Principal, senior leadership team, teachers, PR teams, admissions teams, and group marketing on high‑impact campaigns.
• Build working relationships with influencers, local community partners, media contacts, vendors, agencies, and creative suppliers.
• Manage external partners to ensure campaign delivery is completed on time, within budget, and aligned with quality expectations.
• Provide templates, toolkits, and guidance to school teams for consistent and effective social media execution.
• Follow safeguarding, school communication policies, and brand governance standards in all marketing activities.

Required Skills and Experience

• 5 to 7 years of marketing and social media experience, preferably in education, hospitality, luxury consumer services, or premium service‑led sectors.
• Proven experience developing campaigns that deliver measurable results in awareness, engagement, reputation, or enrolment growth.
• Strong understanding of social media platforms, community management, short‑form content, and digital audience behavior.
• Ability to produce, brief, or oversee high‑quality creative content including video, photography, reels, live content, and campaign visuals.
• Excellent written and verbal communication skills with the ability to adapt messaging for parents, students, staff, and external audiences.
• Strong project management skills with experience coordinating multiple campaigns, events, deadlines, and stakeholders.
• Confident stakeholder engagement skills for working with senior leaders, admissions teams, teachers, agencies, media, and community partners.
• Good understanding of brand consistency, reputation management, PR coordination, and campaign reporting.
• Ability to manage vendors and creative partners while maintaining budget discipline and delivery standards.
• Commitment to safeguarding and promoting student welfare, with ability to provide UK‑enhanced DBS or equivalent police clearance if required.

Skills Set

• Education marketing strategy
• Social media management
• Digital campaign planning
• Enrolment marketing
• Brand management
• PR and event campaigns
• Short‑form video content
• Community engagement
• Campaign analytics
• Stakeholder coordination
• Vendor and agency management
• Copywriting and communication
• Reputation management
• Admissions campaign support

Why Join Us

This Marketing Manager role in Dubai offers the opportunity to lead marketing for a high‑profile school brand within one of the UAE's most recognised education groups. The position provides exposure to premium education marketing, flagship school campaigns, innovation‑led storytelling, and long‑term career growth within a large international school network.

About the Company

GEMS Education is a leading private education provider in the United Arab Emirates, operating a wide network of schools across Dubai and international markets. The organisation is known for delivering diverse curricula, strong academic standards, future‑focused learning, and professional growth opportunities for education and support teams across its school network.