To promote automotive after-sales services, develop customer relationships and generate service business opportunities to increase workshop revenue, customer retention and service sales.
Key Responsibilities
- Promote automotive after-sales services, maintenance packages, service campaigns and special offers to existing and potential customers.
- Identify and develop new business opportunities to increase workshop service revenue.
- Build and maintain strong relationships with individual, corporate and fleet customers.
- Conduct customer visits and follow up on potential service business opportunities.
- Coordinate with Service Advisors and Workshop Managers to promote service packages and customer retention initiatives.
- Support the planning and execution of service marketing campaigns and promotional activities.
- Follow up with existing and inactive customers to encourage repeat service visits.
- Monitor market trends, competitor activities and customer requirements to identify business opportunities.
- Maintain customer databases, sales records and marketing activity reports.
- Achieve assigned service marketing targets and contribute to overall after-sales business growth.
Qualifications & Experience
- Education: Degree or Diploma in Marketing, Business Administration, Automobile Engineering or a related discipline.
- Experience: 2–3 years of experience in automotive service marketing or after-sales business development, preferably within an automotive dealership network.
- Driving Licence: Valid UAE Driving Licence is mandatory.
- Good understanding of automotive after-sales services and workshop operations.
- Strong marketing, sales and business development skills.
- Excellent communication, negotiation and customer relationship management skills.
- Ability to identify new customers and generate service business opportunities.
- Good knowledge of the UAE automotive market.
- Proficiency in MS Office, particularly Excel, Word and PowerPoint.
- Target-oriented with strong customer service and follow-up skills.
- Ability to work independently and conduct customer visits.