Senior VP, BaaS Lending & Embedded Finance Leader

Mashreqbank PSC; Abu Dhabi; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Mashreqbank PSC in the United Arab Emirates is seeking a Senior Vice President, Head of BaaS Lending & Embedded Finance to define and execute the regional partner-led lending strategy. You will own the proposition portfolio, drive growth across markets, and lead cross-functional teams to deliver measurable revenue and customer value.

The role requires extensive leadership experience in banking, digital lending, and platform ecosystems, with a strong focus on regulatory alignment and scalable

Qualifications

• 15+ years of banking, digital lending, embedded finance, BaaS, fintech, partnerships, or related roles with senior leadership experience.
• Experience leading strategy, commercialization, and cross-functional execution across multiple markets.
• Knowledge of consumer-lending value chains and digital/partner-led distribution considerations.
• Experience with partner-led customer journeys and scalable digital integration or platform models.

Responsibilities

• Define and evolve regional BaaS Lending and Embedded Finance vision, operating model, and growth priorities.
• Identify customer needs, ecosystems, use cases, and business models using market analysis.
• Own the proposition portfolio from concept to commercialization, scaling and renewal.
• Develop reusable propositions and market-entry playbooks to accelerate partner onboarding.
• Lead ecosystem-partner lifecycle from assessment to activation and performance management.
• Develop monetization models and manage revenue, unit economics, and ROI.
• Drive GTM execution, partner enablement, and data-led performance improvement.
• Establish governance, metrics, and accountability for outcomes.
• Ensure propositions are customer-centric, compliant, and aligned with standards.
• Build and lead high-performing teams across markets.

Skills

Strategic leadership

Partnership development

BaaS & embedded finance

Digital lending

Monetization modeling

Regulatory/compliance awareness

Executive stakeholder management

Cross-functional leadership

Education

Graduate degree in Business/Finance

Postgraduate qualification advantageous

Job description

Mashreqbank PSC in the United Arab Emirates is seeking a Senior Vice President, Head of BaaS Lending & Embedded Finance to define and execute the regional partner-led lending strategy. You will own the proposition portfolio, drive growth across markets, and lead cross-functional teams to deliver measurable revenue and customer value.

The role requires extensive leadership experience in banking, digital lending, and platform ecosystems, with a strong focus on regulatory alignment and scalable