Senior Performance Marketing Lead - App Growth & Commerce

Tanqeeb

Dubai

On-site

AED 391,000 - 725,000

Full time

3 days ago

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Job summary

Grandiose in Dubai seeks a proactive Performance Marketing Lead focused on mobile app growth and eCommerce revenue. You will own paid media, partner with agencies, and drive acquisition, retention, and reactivation across platforms.

You will stay hands-on with campaign planning, optimization, analytics, and reporting while shaping a roadmap for app-install and engagement strategies in a fast-growing online supermarket environment.

Qualifications

Approximately 6–10 years of experience in performance marketing, digital marketing, growth marketing, or customer acquisition.
Hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.
Demonstrated experience in mobile app marketing, app-install campaigns, app engagement, and customer acquisition.
Experience working in eCommerce, quick commerce, retail, food delivery, marketplaces, consumer technology, or another high-frequency transactional business is strongly preferred.
Proven experience managing significant media budgets and delivering measurable commercial results.
Experience managing and directing performance marketing agencies.
Experience working with CRM, retention, customer lifecycle, or marketing automation teams.
Experience managing CPC or sponsored advertising campaigns on aggregator or marketplace platforms would be an advantage.

Responsibilities

Lead paid media campaigns focused on app downloads, new customer acquisition, first orders, repeat purchases, retention, and customer reactivation.
Plan and execute retargeting campaigns across relevant digital platforms.
Manage performance-led branding and awareness campaigns that support eCommerce growth.
Develop audience, channel, bidding, targeting, and campaign optimization strategies.
Continuously optimize campaigns based on acquisition cost, conversion rate, return on advertising spend, customer lifetime value, and revenue performance.
Ensure campaigns are structured around clear commercial objectives rather than media metrics alone.
Lead app-install and app-engagement campaigns across platforms such as Google, Meta, TikTok, and other relevant channels.
Work closely with internal teams and agency partners to improve the full customer journey from ad impression and app installation to registration, first order, and repeat purchase.
Monitor app campaign performance using Firebase, Adjust, and other mobile measurement and attribution platforms.
Analyze drop-off points across the app acquisition and conversion funnel and recommend improvements.
Develop monthly, quarterly, and annual media plans aligned with eCommerce targets and commercial priorities.
Manage and allocate performance marketing budgets across channels, campaigns, customer segments, stores, and business units.
Monitor expenditure closely and ensure budgets are used efficiently.
Prepare forecasts, performance reports, and recommendations for budget reallocation.
Maintain strong governance over campaign tracking, approvals, invoicing, and agency reconciliation.
Lead the day-to-day relationship with the performance marketing agency.
Provide clear campaign briefs, objectives, timelines, budgets, and performance expectations.
Review campaign structures, targeting, creatives, media plans, reports, and optimization recommendations.
Challenge the agency when performance, analysis, execution quality, or delivery does not meet expectations.
Ensure the agency operates as an extension of the internal eCommerce team.
Conduct regular performance reviews and hold the agency accountable for agreed KPIs and deliverables.
Work closely with the internal CRM team and CRM agency to develop eCommerce-focused customer lifecycle campaigns.
Support campaigns across push notifications, email, SMS, WhatsApp, and other relevant CRM channels.
Develop initiatives targeting customer onboarding, activation, retention, frequency growth, cross-selling, reactivation, and churn prevention.
Help define customer segments, campaign audiences, offers, and measurement frameworks.
Ensure paid media, app marketing, CRM, promotions, and commercial activities are aligned.
Independently manage CPC and sponsored advertising campaigns across aggregator and quick-commerce platforms such as InstaShop, Talabat, Deliveroo, Noon, and other relevant marketplaces.
Manage campaigns related to the company’s stores, products, and internal brands listed on these platforms.
Monitor campaign budgets, bidding, product visibility, conversion, revenue, and return on advertising spend.
Coordinate with commercial, operations, and aggregator account-management teams to support platform growth.
Identify opportunities to improve rankings, visibility, traffic, and sales across aggregator platforms.
Use GA4, Firebase, Adjust, advertising platforms, and internal reporting tools to analyze campaign and customer performance.
Ensure campaign tracking, attribution, UTM structures, events, and conversion measurements are properly implemented.
Build clear reports and dashboards covering key performance indicators.
Translate data into practical recommendations and actions.
Identify trends, performance gaps, customer behavior patterns, and growth opportunities.
Work with product, technology, CRM, commercial, and operations teams to improve measurement and performance.