Mobile App Marketing & Experience Lead

Planet; Dubai; Hybrid; AED 240,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Planet is seeking a Digital Experience & App Executive to shape, optimise and grow our customer-facing mobile application. You will lead the Marketing-owned app experience, align with brand and digital strategy, and collaborate with Technology, Product and Operations.

You’ll manage app content and journeys, run in-app campaigns, analyse feedback and metrics, and build partnerships to enhance value for tourists. This is a hybrid, office-based role with three days in the Dubai office.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Product Management or related discipline.
• 4–5 years of professional experience, including 2–3 years in a relevant digital, app, product marketing, customer experience or platform-focused role.
• Experience managing app content, customer journeys, digital campaigns or engagement programmes.
• Experience coordinating cross-functional teams, particularly Marketing, Technology and Product.
• Experience coordinating external partnerships or stakeholder relationships would be an advantage.

Responsibilities

• Act as the Marketing and Customer Experience lead for Planet’s mobile application.
• Manage and continuously improve the customer-facing app experience, including content, messaging, journeys and engagement touchpoints.
• Maintain a clear view of the end-to-end tourist journey and identify opportunities to simplify, enhance and personalise the digital experience.
• Review app journeys to identify friction points, drop-off areas and opportunities to improve conversion, activation and engagement.
• Develop clear briefs and requirements for customer-facing enhancements in collaboration with Marketing, Technology, Product and Operations teams.
• Maintain an ongoing roadmap of customer experience improvements, app enhancements and new digital opportunities.

Skills

Digital marketing

App marketing

Customer experience

Content management

Campaign planning

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Product Management or a related discipline

Job description

Planet is seeking a Digital Experience & App Executive to shape, optimise and grow our customer-facing mobile application. You will lead the Marketing-owned app experience, align with brand and digital strategy, and collaborate with Technology, Product and Operations.

You’ll manage app content and journeys, run in-app campaigns, analyse feedback and metrics, and build partnerships to enhance value for tourists. This is a hybrid, office-based role with three days in the Dubai office.