Senior Paid Media Manager

ROBOT24.com; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Robot24.com is seeking a Senior Paid Media Manager to lead high-budget campaigns across Google Ads and Meta Ads (Facebook and Instagram) from our Dubai office. You will be hands-on, building, testing, fixing and scaling campaigns to drive leads, conversions and revenue growth.

You will own strategy, execute A/B tests, monitor performance daily, optimize ROAS, and collaborate with Marketing, Social Media and Sales to push the business forward.

Qualifications

• 5 to 6+ years of proven, hands-on paid media experience.
• Advanced expertise in Google Ads and Meta Ads.
• Strong knowledge of GA4, Google Tag Manager and conversion tracking.
• A track record of scaling campaigns profitably.
• Strong analytical and strategic thinking.
• Currently based in the UAE and available for on-site work.
• Experience with TikTok, LinkedIn or Snapchat Ads.
• Experience in a media, tech, marketplace or B2B environment.
• Strong understanding of lead quality and funnel performance.

Responsibilities

• Plan, launch and optimize paid campaigns across Google Ads and Meta Ads
• Manage and scale advertising budgets while maximizing ROAS and ROI
• Build performance marketing strategies focused on lead generation, conversions and revenue
• Run A/B tests on audiences, creatives, copy and landing pages
• Monitor campaign performance daily and turn the data into clear actions
• Manage conversion tracking, reporting and analytics
• Work closely with the Marketing, Social Media and Sales teams

Skills

Paid media management

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion tracking

Analytics & ROAS

Strategic thinking

Lead generation

UAE-based

TikTok/LinkedIn/Snapchat Ads

Media/tech/B2B experience

Lead quality & funnel performance

Tools

GA4

Google Tag Manager

Google Ads

Meta Ads

Job description

Robot24.com is looking for a Senior Paid Media Manager who has run and scaled serious ad budgets and knows how to make every dirham work harder.

You will own paid campaigns across Google Ads and Meta Ads (Facebook and Instagram), driving leads, conversions and revenue growth. This is a hands‑on role for someone who builds, tests, fixes and scales, not someone who only manages reports.

Your Responsibilities

• Plan, launch and optimize paid campaigns across Google Ads and Meta Ads
• Manage and scale advertising budgets while maximizing ROAS and ROI
• Build performance marketing strategies focused on lead generation, conversions and revenue
• Run A/B tests on audiences, creatives, copy and landing pages
• Monitor campaign performance daily and turn the data into clear actions
• Manage conversion tracking, reporting and analytics
• Work closely with the Marketing, Social Media and Sales teams

You Must Have

• 5 to 6+ years of proven, hands‑on paid media experience
• Advanced expertise in Google Ads and Meta Ads
• Strong knowledge of GA4, Google Tag Manager and conversion tracking
• A track record of scaling campaigns profitably
• Strong analytical and strategic thinking
• Currently based in the UAE and available for on‑site work

Highly Desirable

• Experience with TikTok, LinkedIn or Snapchat Ads
• Experience in a media, tech, marketplace or B2B environment
• Strong understanding of lead quality and funnel performance

What Matters Most

Platform skill is the baseline. We want someone who looks at an account and quickly knows:

• Where is the wasted spend?
• What can be scaled right now?
• Which audience or creative is actually driving results?
• Is the tracking accurate?
• What should we test next?

Who Will Succeed

You are numbers driven but commercially minded. You know a good ROAS means nothing if the leads are poor. You test constantly, act fast on the data and can explain your decisions clearly. You don’t wait to be told what to fix.

Only candidates currently based in the UAE should apply. This is an urgent in‑house role, and we are not considering applicants residing outside the UAE.