Performance Marketing Specialist – Dubai

Telescope productions, Inc.; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

Telescope Media Group in Dubai is seeking a Senior Performance Marketing Specialist to design and manage paid media initiatives across Meta, TikTok, Snapchat and Google Ads. You will translate data insights into scalable campaigns that drive brand awareness and measurable ROI.

This on-site role requires 5+ years hands-on experience in performance marketing within media, production, or agency settings, fluency in English, and strong collaboration with creative and strategy teams to optimize

Qualifications

• Minimum 5 years hands-on performance marketing experience.
• Deep expertise across Meta, TikTok, Snapchat and Google Ads.
• Strong analytics, attribution, and reporting capabilities.
• Proven ability to scale campaigns and manage budgets.

Responsibilities

• Design and implement full-funnel paid media strategies across Meta, TikTok, Snapchat, Google Search, Display, YouTube and Discovery.
• Build scalable campaigns for awareness, engagement, lead generation and conversion.
• Perform advanced audience segmentation and retargeting with lookalike modeling.
• Collaborate with creative/production/strategy for data-informed optimizations.

Skills

Data-driven mindset

Budget management

Campaign optimization

English fluency

Arabic advantage

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Platform

Google Ads

Google Analytics 4

Looker Studio

Job description

Career Opportunity: Senior Performance Marketing Specialist – Dubai (On-Site)

Telescope Media Group, a regional leader in Arabic visual content and creative production, is expanding its team in Dubai. We are seeking a highly experienced Senior Performance Marketing Specialist with a strategic mindset, strong analytical abilities, and a proven track record in driving measurable growth through paid media.

Position: Senior Performance Marketing Specialist

Location: Dubai, UAE

Employment Type: Full-Time, On-Site

Experience: Minimum 5 years (hands-on, proven performance marketing roles)

Role Purpose

This role is responsible for designing and executing high-impact paid media strategies across Meta, TikTok, Snapchat, and Google Ads to scale Telescope Media Group’s digital presence, brand awareness, and campaign outcomes. The specialist will collaborate with creative, production, and strategy teams to turn data insights into effective actions and drive continuous performance improvement.

Key Responsibilities

• Develop and implement full-funnel paid media strategies across Meta, TikTok, Snapchat, Google Search, Display, YouTube, and Discovery.
• Build scalable campaign structures tailored to awareness, engagement, lead generation, and conversion objectives.
• Conduct advanced audience segmentation, retargeting, and lookalike modeling.
• Create strategic media plans aligned with business goals and content production timelines.

2. Optimization & Analytics

• Monitor daily performance metrics and optimize campaigns for CPC, CPA, ROAS, CPM, and conversion rate.
• Conduct A/B and multivariate testing on creatives, audiences, landing pages, and bidding strategies.
• Track user journeys, funnel performance, and attribution using pixel events and analytics tools.
• Produce weekly, monthly, and quarterly reporting with insights and actionable recommendations.

3. Budget Ownership & Forecasting

• Manage ad budgets across UAE, KSA, and Jordan.
• Forecast trends, allocate budgets efficiently, and maintain optimal spend pacing.
• Take full responsibility for ROI and ensure performance efficiency at scale.

4. Cross-Functional Collaboration

• Work with creative teams to guide content direction, ad formats, and messaging that align with platform best practices.
• Coordinate with strategy and business development teams to align paid media efforts with broader brand and campaign goals.
• Ensure compliance with platform advertising policies and regional regulations.

5. Tracking, Automation & Technical Setup

• Configure tracking: pixels, UTM parameters, events, API conversions, and data layers.
• Work with development teams to ensure accurate tracking implementation.
• Implement automation rules, scripts, and optimization flows for large-scale campaign management.

Key Performance Indicators (KPIs)

• ROAS growth
• CPA reduction and cost efficiency
• Lead quality and conversion rate improvement
• Campaign reach and engagement growth
• Forecasting accuracy
• Contribution to brand awareness and campaign success

Required Qualifications & Skills

• Minimum 5 years of hands-on performance marketing experience, preferably within media, production, or agency environments.
• Deep expertise in:
• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Platform
• Google Ads (Search, Display, YouTube)
• Strong knowledge of Google Analytics 4, Looker Studio, attribution models, and conversion tracking.
• Ability to translate complex data into clear insights and strategies.
• Experience managing medium to large monthly budgets.
• Strong understanding of platform algorithms, content performance, and creative requirements.
• Fluency in English; Arabic is an advantage.

Preferred Experience

• Background in media production, content creation, entertainment, or social-focused industries.
• Understanding of GCC market behavior and digital trends.
• Experience with CRM systems, marketing automation, and landing page optimization.
• Ability to collaborate effectively with video, animation, and photography teams.
• Full-time, on-site role at our Dubai branch.
• Fast-paced, creative, and collaborative environment.
• Opportunities to work with high-profile clients, influencers, and regional campaigns.