Senior Frontline Marketing Leader — Data-Driven Growth

Bodyarmor; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Bodyarmor is seeking a Senior Manager, Frontline Marketing in Dubai to own the market marketing agenda with end-to-end responsibility for ABP, brand plans, and integrated campaigns. You will lead cross-functional teams across analytics, brand, and activation to drive growth and ROI in a dynamic Middle East market.

You will influence innovation and portfolio strategies, manage P&L, and partner with agencies and internal teams to deliver cohesive, data-driven campaigns with a strong customer focus

Qualifications

• Significant marketing and leadership experience (7+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
• Experience working with all marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.
• Advanced business acumen; growth mindset and servant leadership.

Responsibilities

• Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory).
• Own market marketing performance and define the Market ABP agenda with data-driven insights.
• Collaborate with IMX team and external agencies to ensure integrated flywheels and ROI.
• Drive local content, partnerships and experiences aligned with OU strategy.

Skills

Agile

AI Concepts

Audience Engagement

Brand Strategy

Creative Strategies

Data Insights

Data Strategies

Design

Design Thinking

Experimentation

Ideas Generator

Influencer Marketing

Market Segmentation

Negotiation

Omnichannel Interactions

Portfolio Strategies

Revenue Growth Management

Social Media

Storytelling

Sustainability

System Economics

User Experience (UX) Design

Job description

Bodyarmor is seeking a Senior Manager, Frontline Marketing in Dubai to own the market marketing agenda with end-to-end responsibility for ABP, brand plans, and integrated campaigns. You will lead cross-functional teams across analytics, brand, and activation to drive growth and ROI in a dynamic Middle East market.

You will influence innovation and portfolio strategies, manage P&L, and partner with agencies and internal teams to deliver cohesive, data-driven campaigns with a strong customer focus