Senior Frontline Marketing Lead: Growth & Innovation

The Coca-Cola Company; Dubai; On-site; AED 551,000 - 845,000; Full time

Job summary

The Coca-Cola Company is recruiting a Senior Manager, Frontline Marketing for the Iraq market, with a Dubai-based posting. You will own end-to-end market marketing strategy, ABP development, and performance tracking, while coordinating with IMX teams and external partners to deliver integrated campaigns.

A strong leadership background and data-driven mindset are essential for success. You will drive innovation, optimize brand and portfolio plans, and ensure scalable flywheel execution across

Qualifications

• Significant marketing and leadership experience (7+ years) including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
• Experience across marketing disciplines: innovation, creative strategy, connections, design and growth.
• Strong commercial acumen with revenue growth emphasis.

Responsibilities

• Define and lead Market ABP and performance tracking using flywheel/innovation factory.
• Own market marketing performance and drive cross-functional alignment.
• Lead ABP development, coordination with IMX teams, and external agencies.
• Leverage data and analytics to optimize campaigns and ROI.

Skills

Agile

AI Concepts

Audience Engagement

Brand Strategy

Creative Strategies

Data Insights

Data Strategies

Design

Design Thinking

Experimentation

Ideas Generator

Influencer Marketing

Market Segmentation

Negotiation

Omnichannel Interactions

Portfolio Strategies

Revenue Growth Management

Social Media

Storytelling

Sustainability

System Economics

User Experience (UX) Design

Job description

The Coca-Cola Company is recruiting a Senior Manager, Frontline Marketing for the Iraq market, with a Dubai-based posting. You will own end-to-end market marketing strategy, ABP development, and performance tracking, while coordinating with IMX teams and external partners to deliver integrated campaigns.

A strong leadership background and data-driven mindset are essential for success. You will drive innovation, optimize brand and portfolio plans, and ensure scalable flywheel execution across