Senior Manager, Frontline Marketing, Iraq

Bodyarmor; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Bodyarmor is seeking a Senior Manager, Frontline Marketing in Dubai to own the market marketing agenda with end-to-end responsibility for ABP, brand plans, and integrated campaigns. You will lead cross-functional teams across analytics, brand, and activation to drive growth and ROI in a dynamic Middle East market.

You will influence innovation and portfolio strategies, manage P&L, and partner with agencies and internal teams to deliver cohesive, data-driven campaigns with a strong customer focus

Qualifications

• Significant marketing and leadership experience (7+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
• Experience working with all marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.
• Advanced business acumen; growth mindset and servant leadership.

Responsibilities

• Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory).
• Own market marketing performance and define the Market ABP agenda with data-driven insights.
• Collaborate with IMX team and external agencies to ensure integrated flywheels and ROI.
• Drive local content, partnerships and experiences aligned with OU strategy.

Skills

Agile

AI Concepts

Audience Engagement

Brand Strategy

Creative Strategies

Data Insights

Data Strategies

Design

Design Thinking

Experimentation

Ideas Generator

Influencer Marketing

Market Segmentation

Negotiation

Omnichannel Interactions

Portfolio Strategies

Revenue Growth Management

Social Media

Storytelling

Sustainability

System Economics

User Experience (UX) Design

Job description

## Senior Manager, Frontline Marketing, IraqApply: UAE - Dubai: Full time: Posted Today: R-134297**Job Description Summary:**EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.**Focus, Scope, & Impact:**World-class, rounded marketing operator and strategy crafting. True E2E (End to End) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP (Long-Range Plan) and OU-wide projects while within markets the focus is ABP (annual business plan) creation / operationalization.* Portfolio-wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)* Supported by local IMX (integrated marketing experience) team (media, content, epics SMEs- subject matter experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.* Own market marketing performance* Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.* The team size spam from none to 3 talents depending on market size/ potential**Experience** **& Critical Requirements*** Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership* Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy* Advanced business, commercial acumen (RGM Revenue Growth Management experience is nice to have).* Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.**Skills:**Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design**Location(s):**United Arab Emirates**City/Cities:****Travel Required:**26% - 50%**Relocation Provided:**No**Job Posting End Date:**October 16, 2026