Senior Brand Marketing Strategist (Dubai)

Apparel Group; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Apparel Group, a leading retail group in the UAE, seeks a Senior Executive – Brand Marketing to develop and execute marketing strategies across GCC markets. You will drive brand voice, oversee campaigns, and optimize budgets while collaborating with internal teams and agencies.

You will lead market research, localization, and performance reporting to enhance customer engagement, loyalty, and revenue growth across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in marketing, brand management, campaign management, or a related role.
• Strong knowledge of digital marketing, market research, and brand strategy.
• Excellent copywriting, editing, proofreading, and communication skills.
• Experience coordinating content localization and translation.
• Strong analytical and creative problem-solving abilities.
• Understanding of consumer behavior, market trends, competitor analysis, and retail marketing.
• Leadership and stakeholder management skills with the ability to work across multiple teams.

Responsibilities

• Develop and implement marketing strategies for assigned brands based on business objectives.
• Manage ATL and BTL marketing activities while ensuring brand consistency, quality, and budget compliance.
• Lead integrated communication initiatives to strengthen brand awareness, preference, and market presence.
• Oversee media planning and ensure effective utilization of marketing resources.
• Plan and execute marketing campaigns for existing and new stores to increase customer traffic and engagement.
• Coordinate advertising, promotional, and brand marketing activities across relevant markets.
• Build and maintain professional relationships with media partners and advertising agencies.
• Work with agencies and internal teams to ensure campaigns are delivered on time and according to brand guidelines.
• Develop strategic marketing plans that support revenue, profitability, and business growth.
• Manage marketing budgets and optimize resource allocation across campaigns and activities.
• Identify potential business opportunities and support negotiations with clients and strategic partners.
• Develop customized marketing initiatives to support commercial objectives.
• Develop initiatives to increase brand visibility, market share, customer engagement, and profitability.
• Monitor market trends and identify new opportunities for brand expansion.
• Build strategic account relationships and explore potential partnerships and alliances.
• Support opportunities to enter new regions and develop new business channels.
• Conduct competitor research and monitor changes in the retail and consumer market.
• Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
• Use customer and loyalty program insights to develop relevant customer segments and targeted marketing campaigns.
• Track consumer preferences and recommend initiatives to improve brand penetration and customer loyalty.
• Develop cost-effective media plans in collaboration with media houses, creative agencies, and research partners.
• Coordinate with creative teams and visual merchandising departments on campaign concepts and marketing materials.
• Ensure campaign artwork and communication follow established brand standards.
• Adapt marketing campaigns to regional market requirements and GCC cultural considerations.
• Establish performance and ROI expectations for marketing campaigns.
• Monitor campaign results and evaluate marketing performance against agreed objectives.
• Conduct post-campaign analysis and prepare ROI reports for events, promotions, and marketing initiatives.
• Provide regular brand updates, creative materials, and media plans to regional marketing leadership.
• Support customer-focused marketing initiatives that improve service quality and customer satisfaction.
• Use loyalty program information to understand customer segments and develop targeted marketing activities.
• Implement initiatives designed to strengthen customer engagement and long-term brand loyalty.
• Create engaging marketing content for digital platforms, print media, social media, in-store communication, and promotional campaigns.
• Ensure marketing copy reflects the brand voice and campaign objectives.
• Review and proofread marketing materials before publication.
• Coordinate translation and localization of marketing content into English, Arabic, and other regional languages when required.
• Ensure localized content is accurate, culturally appropriate, and consistent across customer touchpoints.

Skills

Brand Management

Marketing Strategy

Digital Marketing

Campaign Management

Media Planning

Market Research

Business Development

Customer Insights

ROI & Performance Analysis

Copywriting & Content Marketing

Content Localization

Competitor Analysis

Budget Management

Stakeholder Management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Job description

Apparel Group, a leading retail group in the UAE, seeks a Senior Executive – Brand Marketing to develop and execute marketing strategies across GCC markets. You will drive brand voice, oversee campaigns, and optimize budgets while collaborating with internal teams and agencies.

You will lead market research, localization, and performance reporting to enhance customer engagement, loyalty, and revenue growth across multiple channels.