Senior Events & Public Relations Strategist

Roads and Transport Authority; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Roads and Transport Authority (RTA) in Dubai seeks a senior Strategy and Events Lead to shape and elevate major events, partnerships, and stakeholder initiatives. You will drive governance, metrics, and cross‑functional collaboration across corporate activities.

The role requires extensive experience in event management, branding, budgeting, and public relations, with a focus on aligning with RTA's strategic objectives and public interests.

Qualifications

• Bachelor's or Master's in Marketing, Public Relations, Event Management, or Business Management.
• 11+ years (Master's) or 9+ years (Bachelor's) in related field.
• Expertise in brand identity management and brand consistency.
• Experience in budget preparation and financial planning.
• Strong media relations and corporate communication capabilities.
• Proficiency in project management and cross-functional coordination.
• Experience in public event planning and protocol management.
• Understanding of the organization's business context and operations.
• Ability to manage community engagement and CSR initiatives.
• Skilled in content development and communication management.
• Experience in internal logistics coordination for events and campaigns.
• Knowledge of marketing, commercial, and pricing management strategies.
• Proficiency in social media management and online engagement.
• Strong stakeholder engagement and collaboration capabilities.

Responsibilities

• Lead development and enhancement of event strategies, participation frameworks, and engagement approaches.
• Provide specialized advice on major events, exhibitions, leadership engagements, and partnerships.
• Develop governance frameworks, policies, and operating models for event management.
• Lead benchmarking and market intelligence to identify trends and innovative concepts.
• Advise leadership on event portfolios, sponsorships, and strategic partnerships.
• Establish event performance frameworks and value realization methods.
• Plan and oversee high-profile events, exhibitions, ceremonies, and launches.
• Coordinate with stakeholders to ensure seamless delivery of event objectives.
• Oversee design of event concepts, hospitality programs, and visitor experiences.
• Review budgets, procurement, schedules, risks, and readiness for major events.
• Lead management of vendors, ensuring quality and contractual compliance.
• Oversee preparation of materials, gifts, media assets, and collateral.
• Guide protocol, VIP engagements, and official visits for standards adherence.
• Resolve operational issues and risks to ensure successful events.
• Lead evaluation of event effectiveness with metrics and ROI indicators.
• Develop tools and dashboards for measuring sponsorship value and reach.
• Suggest innovative formats and digital engagement solutions.
• Drive continuous improvement of event planning processes and governance.
• Review event standards and templates to align with evolving needs.

Skills

Event strategy

Stakeholder management

Budgeting

Vendor management

Project management

Public relations

Governance & standards

Brand management

Education

Bachelor's or Master's in Marketing/Public Relations/Event Management/Business

Job description

Roads and Transport Authority (RTA) in Dubai seeks a senior Strategy and Events Lead to shape and elevate major events, partnerships, and stakeholder initiatives. You will drive governance, metrics, and cross‑functional collaboration across corporate activities.

The role requires extensive experience in event management, branding, budgeting, and public relations, with a focus on aligning with RTA's strategic objectives and public interests.