Brand Strategy & Identity Lead

Roads and Transport Authority; Dubai; On-site; AED 270,000 - 420,000; Full time

Job summary

Roads and Transport Authority in the United Arab Emirates seeks a senior branding and communications leader to shape brand strategy, governance, and consumer engagement across channels. The role drives ROI-focused campaigns, CRM initiatives, and stakeholder collaboration to support the Authority's strategic priorities.

The candidate will coach teams on brand identity management, measure KPI performance, and ensure consistent branding while exploring AI-driven analytics and CSR alignment to

Qualifications

• Experience in brand strategy, governance, and corporate identity management.
• Strong data analysis and reporting skills for marketing impact.
• Proven ability to plan and evaluate campaigns across channels.
• Familiarity with CSR programs and stakeholder engagement.

Responsibilities

• Develop Brand strategy, development and enhancement plans for RTA.
• Drive brand guidelines and monitor brand personality and application.
• Contribute to innovations in consumer-centric platforms and ROI studies.
• Drive brand awareness and beneficiary engagement through targeted tactics.
• Promote sustainable development and strengthen national identity through media outreach.
• Coordinate market research, measure brand and corporate reputation.
• Coach teams on brand and identity processes; ensure continuous improvement.
• Review logo usage and ensure compliance with standards.
• Measure KPI performance and ROI from branding and advertising campaigns.

Skills

Brand strategy

Stakeholder management

Data analysis

Campaign planning

CRM

Budget management

Content creation

CSR program management

Cross-functional leadership

Education

Bachelor's degree / Master's degree in marketing, business administration, or communications

Job description

Roads and Transport Authority in the United Arab Emirates seeks a senior branding and communications leader to shape brand strategy, governance, and consumer engagement across channels. The role drives ROI-focused campaigns, CRM initiatives, and stakeholder collaboration to support the Authority's strategic priorities.

The candidate will coach teams on brand identity management, measure KPI performance, and ensure consistent branding while exploring AI-driven analytics and CSR alignment to