Chief Specialist- Events and Public Relations

Dubai Careers - A Smart Dubai Initiative; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

Roads and Transport Authority (RTA) in the UAE seeks an accomplished Head of Event Strategy to lead development and governance of major events, exhibitions, and leadership engagements that align with corporate objectives and brand positioning.

You will advise leadership on portfolios, sponsorships, and partnerships; oversee budgets, procurement, and risk assessments; and drive benchmarking, KPI frameworks, and ROI analysis across high‑profile events and international exhibitions.

Qualifications

• Bachelor's or Master's degree in Marketing, PR, Event Management or Business Management.
• 11+ years (Master) or 9+ years (Bachelor) in related field.
• Expertise in brand identity management and brand consistency.
• Experience in budget preparation and financial planning.
• Skilled in planning, executing, and evaluating marketing campaigns.
• Strong media relations and corporate communication capabilities.
• Proficiency in project management and cross-functional coordination.
• Experience in public event planning and protocol management.
• Understanding of the organization's business context and operations.
• Ability to manage community engagement and CSR initiatives.
• Proficient in content development and communication management.
• Experience in internal logistics coordination for events and campaigns.
• Knowledge of marketing, commercial, and pricing management strategies.
• Proficiency in social media management and online engagement.
• Strong stakeholder engagement and collaboration capabilities.

Responsibilities

• Plan and oversee high-profile RTA events, exhibitions, ceremonies, launches, and media engagements.
• Coordinate with internal stakeholders, government entities, international organizations, and partners.
• Oversee concepts, exhibition designs, hospitality programs, and visitor experiences.
• Review and approve event plans, budgets, procurement, schedules, and risk assessments.
• Lead management of strategic event vendors and service providers.
• Oversee materials, media assets, and stakeholder collateral.
• Guide management of protocol requirements, VIP engagements, and official visits.
• Resolve complex operational issues and risks to ensure delivery.

Skills

Brand management

Budget planning

Campaign management

Media relations

Project management

Event planning

CSR initiatives

Content development

Logistics coordination

Social media

Stakeholder engagement

Education

Bachelor's degree in Marketing, Public Relations, Event Management, Business Management

Master's degree in Marketing, Public Relations, Event Management, Business Management

Job description

Job Description

• Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA's corporate objectives, reputation, and stakeholder outreach priorities.
• Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations, ensuring alignment with organizational priorities and brand positioning.
• Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
• Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches applicable to RTA.
• Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans to maximize organizational impact and visibility.
• Establish event performance frameworks, success measures, and value realization approaches to assess the contribution of events to organizational objectives.

Strategy

• Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA's corporate objectives, reputation, and stakeholder outreach priorities.
• Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations, ensuring alignment with organizational priorities and brand positioning.
• Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
• Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches applicable to RTA.
• Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans to maximize organizational impact and visibility.
• Establish event performance frameworks, success measures, and value realization approaches to assess the contribution of events to organizational objectives.

Operations

• Plan and provide oversight for high-profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
• Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners to ensure seamless delivery of event objectives.
• Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities to ensure alignment with RTA standards and objectives.
• Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities for major events and participations.
• Lead management of strategic event vendors and service providers, ensuring quality, contractual compliance, and achievement of expected outcomes.
• Oversee preparation and quality assurance of event-related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
• Guide management of protocol requirements, VIP engagements, official visits, and leadership participation to ensure adherence to governmental and organizational standards.
• Resolve complex operational issues, stakeholder concerns, and event-related risks, providing direction to ensure successful delivery of event activities.

Product / Process Improvement

• Lead evaluation of event effectiveness through analysis of stakeholder feedback, media coverage, participation metrics, audience engagement, and return on investment indicators.
• Develop and enhance methodologies, tools, and dashboards for measuring event performance, sponsorship value, stakeholder reach, and organisational impact.
• Recommend and implement innovative event formats, digital engagement solutions, immersive technologies, and audience experience enhancements to strengthen event outcomes.
• Drive continuous improvement initiatives to optimise event planning processes, governance practices, resource utilisation, and stakeholder experiences across RTA.
• Conduct periodic reviews of event standards, templates, operational procedures, and governance controls to ensure alignment with evolving organisational needs and industry best practices.

Qualifications

• Bachelor's degree/ Master's degree in Marketing, Public Relations, Event Management, Business Management
• 11+ years in case of master's degree (9+ years in case of bachelor's degree) in related field
• Expertise in brand identity management and brand consistency
• Experience in budget preparation and financial planning
• Skilled in planning, executing, and evaluating marketing campaigns
• Strong media relations and corporate communication capabilities
• Proficiency in project management and cross-functional coordination
• Experience in public event planning and protocol management
• Understanding of the organization's business context and operations
• Ability to manage community engagement and CSR initiatives
• Skilled in content development and communication management
• Experience in internal logistics coordination for events and campaigns
• Knowledge of marketing, commercial, and pricing management strategies
• Proficiency in social media management and online engagement
• Strong stakeholder engagement and collaboration capabilities

Job Category

Marketing, Promotion and Events

Advertiser

Roads and Transport Authority

Department

Marketing & Corporate Communication

Required Nationality

UAE Only

Monthly Salary

Unspecified

Schedule-Time

Full time

Job Posting

17/08/2026

Unposting Date

01/10/2026