Brand Architect: Corporate Identity & Strategy Lead

Dubai Careers - A Smart Dubai Initiative; Dubai; On-site; AED 250,000 - 450,000; Full time

Job summary

Roads and Transport Authority (RTA) Dubai seeks a senior Marketing & Corporate Communications leader to craft and steer the brand strategy, developing brand guidelines and ensuring consistent identity across channels. You will drive CSR-aligned campaigns, oversee market research, and collaborate with multiple departments to measure ROI and impact.

The role demands a strong background in branding, data-driven marketing, stakeholder engagement, and budget management within a government-adjacent

Qualifications

• Bachelor's degree/master’s degree in marketing, business administration, or communications
• 9+ years with master’s degree (11+ years with bachelor’s)
• Experience in community engagement and CSR program management
• Proficiency in core data analysis and reporting for marketing and engagement effectiveness
• Skilled in planning, executing, and evaluating marketing campaigns
• Understanding of marketing, commercial, and pricing management strategies
• Strong project management and coordination skills
• Familiarity with the organization’s business context and strategic objectives
• Competence in brand identity management and ensuring consistent representation
• Ability to develop, manage, and evaluate budgets and financial plans
• Skilled in content creation, development, and management across platforms
• Experience in customer relationship management (CRM) and enhancing customer experience
• Capability to perform horizon scanning and identify emerging marketing or CSR trends
• Ability to manage internal communications effectively across departments
• Strong stakeholder engagement and collaboration skills, including developer integration

Responsibilities

• Develop Brand strategy, brand development and enhancement plans for RTA.
• Drive brand guidelines, monitor brand personality and development.
• Ensure active application of brand assets across media and events.
• Coordinate market research and public opinion studies to measure brand and reputation.
• Contribute to analytics, performance measurement and ROI from marketing campaigns.
• Lead reporting on department performance and strategic impact.

Skills

Brand strategy

Brand development

Brand guidelines

Stakeholder engagement

CRM

Data analysis

Marketing campaigns

Education

Bachelor's degree in marketing

Master’s degree in marketing

Tools

CRM

Analytics / reporting

Job description

Roads and Transport Authority (RTA) Dubai seeks a senior Marketing & Corporate Communications leader to craft and steer the brand strategy, developing brand guidelines and ensuring consistent identity across channels. You will drive CSR-aligned campaigns, oversee market research, and collaborate with multiple departments to measure ROI and impact.

The role demands a strong background in branding, data-driven marketing, stakeholder engagement, and budget management within a government-adjacent