Head of Events & Public Relations Strategy

Dubai Careers - A Smart Dubai Initiative; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

Roads and Transport Authority (RTA) in the UAE seeks an accomplished Head of Event Strategy to lead development and governance of major events, exhibitions, and leadership engagements that align with corporate objectives and brand positioning.

You will advise leadership on portfolios, sponsorships, and partnerships; oversee budgets, procurement, and risk assessments; and drive benchmarking, KPI frameworks, and ROI analysis across high‑profile events and international exhibitions.

Qualifications

• Bachelor's or Master's degree in Marketing, PR, Event Management or Business Management.
• 11+ years (Master) or 9+ years (Bachelor) in related field.
• Expertise in brand identity management and brand consistency.
• Experience in budget preparation and financial planning.
• Skilled in planning, executing, and evaluating marketing campaigns.
• Strong media relations and corporate communication capabilities.
• Proficiency in project management and cross-functional coordination.
• Experience in public event planning and protocol management.
• Understanding of the organization's business context and operations.
• Ability to manage community engagement and CSR initiatives.
• Proficient in content development and communication management.
• Experience in internal logistics coordination for events and campaigns.
• Knowledge of marketing, commercial, and pricing management strategies.
• Proficiency in social media management and online engagement.
• Strong stakeholder engagement and collaboration capabilities.

Responsibilities

• Plan and oversee high-profile RTA events, exhibitions, ceremonies, launches, and media engagements.
• Coordinate with internal stakeholders, government entities, international organizations, and partners.
• Oversee concepts, exhibition designs, hospitality programs, and visitor experiences.
• Review and approve event plans, budgets, procurement, schedules, and risk assessments.
• Lead management of strategic event vendors and service providers.
• Oversee materials, media assets, and stakeholder collateral.
• Guide management of protocol requirements, VIP engagements, and official visits.
• Resolve complex operational issues and risks to ensure delivery.

Skills

Brand management

Budget planning

Campaign management

Media relations

Project management

Event planning

CSR initiatives

Content development

Logistics coordination

Social media

Stakeholder engagement

Education

Bachelor's degree in Marketing, Public Relations, Event Management, Business Management

Master's degree in Marketing, Public Relations, Event Management, Business Management

Job description

Roads and Transport Authority (RTA) in the UAE seeks an accomplished Head of Event Strategy to lead development and governance of major events, exhibitions, and leadership engagements that align with corporate objectives and brand positioning.

You will advise leadership on portfolios, sponsorships, and partnerships; oversee budgets, procurement, and risk assessments; and drive benchmarking, KPI frameworks, and ROI analysis across high‑profile events and international exhibitions.