Chief Specialist- Events and Public Relations

Roads and Transport Authority; Dubai; Sur place; AED 300 000 - 540 000; Plein temps

Résumé du poste

Roads and Transport Authority (RTA) in Dubai seeks a senior Strategy and Events Lead to shape and elevate major events, partnerships, and stakeholder initiatives. You will drive governance, metrics, and cross‑functional collaboration across corporate activities.

The role requires extensive experience in event management, branding, budgeting, and public relations, with a focus on aligning with RTA's strategic objectives and public interests.

Qualifications

• Bachelor's or Master's in Marketing, Public Relations, Event Management, or Business Management.
• 11+ years (Master's) or 9+ years (Bachelor's) in related field.
• Expertise in brand identity management and brand consistency.
• Experience in budget preparation and financial planning.
• Strong media relations and corporate communication capabilities.
• Proficiency in project management and cross-functional coordination.
• Experience in public event planning and protocol management.
• Understanding of the organization's business context and operations.
• Ability to manage community engagement and CSR initiatives.
• Skilled in content development and communication management.
• Experience in internal logistics coordination for events and campaigns.
• Knowledge of marketing, commercial, and pricing management strategies.
• Proficiency in social media management and online engagement.
• Strong stakeholder engagement and collaboration capabilities.

Responsabilités

• Lead development and enhancement of event strategies, participation frameworks, and engagement approaches.
• Provide specialized advice on major events, exhibitions, leadership engagements, and partnerships.
• Develop governance frameworks, policies, and operating models for event management.
• Lead benchmarking and market intelligence to identify trends and innovative concepts.
• Advise leadership on event portfolios, sponsorships, and strategic partnerships.
• Establish event performance frameworks and value realization methods.
• Plan and oversee high-profile events, exhibitions, ceremonies, and launches.
• Coordinate with stakeholders to ensure seamless delivery of event objectives.
• Oversee design of event concepts, hospitality programs, and visitor experiences.
• Review budgets, procurement, schedules, risks, and readiness for major events.
• Lead management of vendors, ensuring quality and contractual compliance.
• Oversee preparation of materials, gifts, media assets, and collateral.
• Guide protocol, VIP engagements, and official visits for standards adherence.
• Resolve operational issues and risks to ensure successful events.
• Lead evaluation of event effectiveness with metrics and ROI indicators.
• Develop tools and dashboards for measuring sponsorship value and reach.
• Suggest innovative formats and digital engagement solutions.
• Drive continuous improvement of event planning processes and governance.
• Review event standards and templates to align with evolving needs.

Connaissances

Event strategy

Stakeholder management

Budgeting

Vendor management

Project management

Public relations

Governance & standards

Brand management

Formation

Bachelor's or Master's in Marketing/Public Relations/Event Management/Business

Description du poste

Strategy

• Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA's corporate objectives, reputation, and stakeholder outreach priorities.
• Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations, ensuring alignment with organizational priorities and brand positioning.
• Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
• Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches applicable to RTA.
• Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans to maximize organizational impact and visibility.
• Establish event performance frameworks, success measures, and value realization approaches to assess the contribution of events to organizational objectives.

Operations

• Plan and provide oversight for high-profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
• Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners to ensure seamless delivery of event objectives.
• Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities to ensure alignment with RTA standards and objectives.
• Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities for major events and participations.
• Lead management of strategic event vendors and service providers, ensuring quality, contractual compliance, and achievement of expected outcomes.
• Oversee preparation and quality assurance of event-related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
• Guide management of protocol requirements, VIP engagements, official visits, and leadership participation to ensure adherence to governmental and organizational standards.
• Resolve complex operational issues, stakeholder concerns, and event-related risks, providing direction to ensure successful delivery of event activities.

Product / Process Improvement

• Lead evaluation of event effectiveness through analysis of stakeholder feedback, media coverage, participation metrics, audience engagement, and return on investment indicators.
• Develop and enhance methodologies, tools, and dashboards for measuring event performance, sponsorship value, stakeholder reach, and organizational impact.
• Recommend and implement innovative event formats, digital engagement solutions, immersive technologies, and audience experience enhancements to strengthen event outcomes.
• Drive continuous improvement initiatives to optimize event planning processes, governance practices, resource utilization, and stakeholder experiences across RTA.
• Conduct periodic reviews of event standards, templates, operational procedures, and governance controls to ensure alignment with evolving organizational needs and industry best practices.

• Bachelor's degree/ Master's degree in Marketing, Public Relations, Event Management, Business Management
• 11+ years in case of master's degree (9+ years in case of bachelor's degree) in related field
• Expertise in brand identity management and brand consistency
• Experience in budget preparation and financial planning
• Skilled in planning, executing, and evaluating marketing campaigns
• Strong media relations and corporate communication capabilities
• Proficiency in project management and cross-functional coordination
• Experience in public event planning and protocol management
• Understanding of the organization's business context and operations
• Ability to manage community engagement and CSR initiatives
• Skilled in content development and communication management
• Experience in internal logistics coordination for events and campaigns
• Knowledge of marketing, commercial, and pricing management strategies
• Proficiency in social media management and online engagement
• Strong stakeholder engagement and collaboration capabilities