Senior Director, Sales Operations & Customer Experience

BEEAH Group; Sharjah; On-site; AED 420,000 - 620,000; Full time

Job summary

BEEAH Group in the United Arab Emirates seeks a seasoned Sales Operations and Customer Experience leader to optimize the end-to-end sales journey across BEEAH Real Estate developments.

The role oversees CRM governance (Salesforce), sales administration, broker management, and regulatory compliance, delivering data-driven insights, process improvement, and high-value customer experiences across lead generation, reservations, contracts, and handovers.

Qualifications

• Bachelor’s Degree in Business Administration, Operations Management, Real Estate, Sales, Marketing, or a related field.
• Master’s degree preferred.
• 10–12 years of experience in Sales Operations, CRM, Customer Experience, or Commercial Operations within real estate, property development, or financial services.
• Minimum 5 years in a leadership role.
• Experience in Salesforce CRM implementation and digital transformation projects is an advantage.
• Professional certifications in Salesforce, CRM, Customer Experience, Project Management, Lean Six Sigma, or Process Excellence are desirable.
• Arabic language proficiency is preferred.

Responsibilities

• Develop and execute Sales Operations and Customer Experience strategies aligned with business growth, revenue, and customer satisfaction objectives.
• Lead Sales Operations, CRM, Sales Administration, Documentation Management, and Customer Journey teams.
• Oversee CRM (Salesforce) governance, lead management, sales funnel optimization, reporting, forecasting, and performance analytics.
• Standardize and govern the entire sales lifecycle, including EOI, reservations, bookings, KYC/AML verification, SPA management, collections coordination, contract amendments, and handovers.
• Manage inventory controls, pricing governance, commercial approvals, and contract compliance.
• Oversee broker onboarding, accreditation, performance monitoring, compliance, and commission management.
• Coordinate with Finance on collections, payment tracking, customer accounts, and revenue realization.
• Drive digital transformation, process automation, operational efficiency, and continuous improvement initiatives.
• Ensure compliance with UAE real estate regulations, AML/KYC requirements, escrow obligations, and corporate governance standards.
• Build, mentor, and develop high-performing teams while promoting a culture of customer centricity and operational excellence.

Skills

Sales Operations Leadership

CRM governance

Customer Experience Management

Data Analytics

Forecasting & Reporting

Process Improvement

Stakeholder Management

Strategic Thinking

Leadership

Regulatory Compliance

Education

Bachelor’s Degree in Business Administration/related field

Master’s Degree (Preferred)

Certifications in Salesforce/CRM (Desirable)

Tools

Salesforce CRM

Job description

BEEAH Group in the United Arab Emirates seeks a seasoned Sales Operations and Customer Experience leader to optimize the end-to-end sales journey across BEEAH Real Estate developments.

The role oversees CRM governance (Salesforce), sales administration, broker management, and regulatory compliance, delivering data-driven insights, process improvement, and high-value customer experiences across lead generation, reservations, contracts, and handovers.