Global Campaign Lead, Crypto & Trading Growth

Bybit Limited

Abu Dhabi

On-site

AED 250,000 - 450,000

Full time

10 days ago
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Benefits offered by this job

Growth Fund
Internal Events
Global Collaboration
Career Advancement
Internal Mobility

Job summary

Bybit Limited in Abu Dhabi seeks a Global Campaign Lead to own strategy and execution of global campaigns across the platform. You will drive activation, engagement, and cross-sell by leveraging deep crypto market knowledge and user insights.

The role requires active trading experience, strong analytics, and collaboration with multiple teams to deliver high-impact initiatives in a fast-paced, international environment.

Qualifications

  • 5+ years of experience in growth, campaign operations, user operations, or related roles in crypto/fintech.
  • Proven experience in user lifecycle activation, engagement, retention, cross-sell and reactivation.
  • Deep understanding of crypto markets, exchange products, and user behavior.
  • Active trading experience and genuine interest in trading tools and strategies.
  • Fluent in English and Chinese; strong commercial/analytical mindset.

Responsibilities

  • Own global campaigns end-to-end: strategy, mechanics, user journey, execution and review.
  • Lead platform initiatives: trading competitions, product launches, asset campaigns and events.
  • Build lifecycle campaigns: activation, engagement, multi-product adoption, retention and reactivation.
  • Identify opportunities from market moves, user behavior, product updates and trends.
  • Map cross-sell opportunities by aligning user needs with products and trading strategies.
  • Collaborate with Product, Growth, Brand, BD, Data and Regional teams to deliver campaigns.
  • Measure impact on active traders, volume, revenue, product adoption, and ROI.
  • Lead the Global Campaign team with clear priorities and scalable processes.

Skills

Growth
Campaign operations
User operations
Activation
Engagement
Retention
Cross-sell
Reactivate
Data-driven
Leadership
Cross-functional
Analytics

Job description

Bybit Limited in Abu Dhabi seeks a Global Campaign Lead to own strategy and execution of global campaigns across the platform. You will drive activation, engagement, and cross-sell by leveraging deep crypto market knowledge and user insights.

The role requires active trading experience, strong analytics, and collaboration with multiple teams to deliver high-impact initiatives in a fast-paced, international environment.

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