Global Campaign Lead, Crypto & Trading Growth

Bybit Limited; Abu Dhabi; On-site; AED 250,000 - 450,000; Full time

Benefits offered by this job

Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit Limited in Abu Dhabi seeks a Global Campaign Lead to own strategy and execution of global campaigns across the platform. You will drive activation, engagement, and cross-sell by leveraging deep crypto market knowledge and user insights.

The role requires active trading experience, strong analytics, and collaboration with multiple teams to deliver high-impact initiatives in a fast-paced, international environment.

Qualifications

• 5+ years of experience in growth, campaign operations, user operations, or related roles in crypto/fintech.
• Proven experience in user lifecycle activation, engagement, retention, cross-sell and reactivation.
• Deep understanding of crypto markets, exchange products, and user behavior.
• Active trading experience and genuine interest in trading tools and strategies.
• Fluent in English and Chinese; strong commercial/analytical mindset.

Responsibilities

• Own global campaigns end-to-end: strategy, mechanics, user journey, execution and review.
• Lead platform initiatives: trading competitions, product launches, asset campaigns and events.
• Build lifecycle campaigns: activation, engagement, multi-product adoption, retention and reactivation.
• Identify opportunities from market moves, user behavior, product updates and trends.
• Map cross-sell opportunities by aligning user needs with products and trading strategies.
• Collaborate with Product, Growth, Brand, BD, Data and Regional teams to deliver campaigns.
• Measure impact on active traders, volume, revenue, product adoption, and ROI.
• Lead the Global Campaign team with clear priorities and scalable processes.

Skills

Growth

Campaign operations

User operations

Activation

Engagement

Retention

Cross-sell

Reactivate

Data-driven

Leadership

Cross-functional

Analytics

Job description

Bybit Limited in Abu Dhabi seeks a Global Campaign Lead to own strategy and execution of global campaigns across the platform. You will drive activation, engagement, and cross-sell by leveraging deep crypto market knowledge and user insights.

The role requires active trading experience, strong analytics, and collaboration with multiple teams to deliver high-impact initiatives in a fast-paced, international environment.