Senior CRM & Loyalty Marketing Manager

Automations Marketing & Performance; United Arab Emirates; On-site; AED 300,000 - 480,000; Full time

Job summary

Starbucks seeks a CRM Manager to lead end-to-end CRM strategy across automations and tactical campaigns within the Integrated Marketing function. You will manage the CRM budget, optimize ROI, and drive engagement, retention and lifetime value through lifecycle campaigns, ensuring alignment with the broader marketing and loyalty strategy.

You will collaborate with brand teams, performance, digital marketing, and data teams to deliver personalised customer experiences, measurable ROI, and

Qualifications

• Experience in eCommerce CRM marketing, handling retention and loyalty programs, with large databases.
• Experience leading CRM teams with budget responsibility.
• Strong knowledge of data privacy regulations (e.g. GDPR) and data handling best practices.
• Experience using CRM/CDP platforms (e.g. Exponea) and analytics tools.
• Excellent written and spoken communication; ability to influence across teams.

Responsibilities

• Develop and execute CRM strategies aligned with business plans and customer experience goals.
• Oversee CRM automations and promotions across email, push, and WhatsApp.
• Map customer journeys and lifecycle campaigns from acquisition to retention.

Skills

CRM/CDP tools

HTML/CSS/JavaScript

5+ years eCommerce CRM

3+ years CRM team management

Exponea

Data privacy knowledge

Google Analytics/Firebase

Analytical mindset

Strong communication

Leadership

Tools

Exponea

Google Analytics

Firebase

Magento

Job description

Starbucks seeks a CRM Manager to lead end-to-end CRM strategy across automations and tactical campaigns within the Integrated Marketing function. You will manage the CRM budget, optimize ROI, and drive engagement, retention and lifetime value through lifecycle campaigns, ensuring alignment with the broader marketing and loyalty strategy.

You will collaborate with brand teams, performance, digital marketing, and data teams to deliver personalised customer experiences, measurable ROI, and