Sales Manager – Retail, Distribution & E-Commerce (Perfumes, Gifting & Handcrafted Goods)

Larustic; United Arab Emirates; On-site; AED 180,000 - 360,000; Full time

Job summary

Larustic is seeking an experienced Sales Manager to lead a multi-channel sales strategy for perfumes and handcrafted goods in the UAE and GCC. The role covers retail, wholesale, e-commerce, and bespoke corporate gifting, with a focus on expanding distributor networks and key partnerships.

The ideal candidate has 5+ years of sales leadership in luxury or artisanal goods, strong negotiation and forecasting skills, and excellent English.

Qualifications

• 5+ years of proven sales management experience in perfumes, cosmetics, home decor, luxury retail, or artisanal goods
• Strong multi-channel sales experience across retail, wholesale, and online
• Deep UAE/GCC market knowledge and seasonal gifting cycles
• Fluent English; Arabic is a strong advantage

Responsibilities

• Develop and execute multi-channel sales strategy across retail, distribution, e-commerce, and B2B gifting
• Oversee merchandising, store performance, stock replenishment, and staff training
• Expand UAE/GCC distributor and boutique networks and negotiate terms
• Drive online revenue via D2C and marketplaces with campaigns and listing optimization
• Lead private label partnerships and coordinate with fragrance houses and artisans
• Manage corporate gifting from concept pitch to delivery

Skills

Sales management

Multi-channel sales

Negotiation

CRM software

ERP systems

E-commerce analytics

Client relationships

Arabic advantage

Driving license

Travel readiness

Tools

CRM platforms

ERP systems

Analytics tools

Job description

We are seeking an experienced and results-driven Sales Manager to lead our multi-channel sales strategy across retail, distribution, e-commerce, and B2B corporate gifting. The ideal candidate will bring deep industry expertise in perfumes, handcrafted home items, and bespoke gifting, with a strong track record in merchandising and private label development. You will be responsible for driving revenue growth, expanding our regional footprint, and managing key retail and corporate partnerships.

Key Responsibilities

• Multi-Channel Sales Strategy: Develop and execute sales plans across retail, wholesale, and online channels to hit revenue and margin targets for perfumes, home decor, and lifestyle goods.
• Retail & Merchandising: Oversee store performance, stock replenishment, visual displays, and staff training on product storytelling and upselling.
• Distribution & Wholesale: Expand and manage UAE/GCC distributor and boutique networks, negotiate commercial terms, and track sell-through rates.
• E-Commerce Sales: Drive online revenue across D2C websites and marketplaces (e.g., Amazon.ae, Noon, Ounass) through seasonal campaigns, bundles, and listing optimization.
• Corporate Gifting: Lead B2B sales for bespoke gifting, hospitality amenities, and seasonal occasions (e.g., Ramadan, Eid) from concept pitch to delivery.
• Private Labeling: Secure white-label partnerships and coordinate with R&D, fragrance houses, and artisans to deliver custom products on time and within budget.

Qualifications & Experience

• Experience: 5+ years of proven sales management experience within perfumes, cosmetics, home decor, luxury retail, or artisanal/handcrafted goods.
• Channel Expertise: Demonstrated success managing B2C retail, B2B wholesale distribution, and e-commerce sales simultaneously.
• Merchandising & Private Label: Strong understanding of retail visual merchandising principles and hands-on experience managing private-label or custom product projects.
• Market Knowledge: Deep familiarity with the UAE and GCC retail landscape, consumer preferences, and seasonal gifting cycles.
• Skills: Exceptional negotiation, client relationship management, and analytical forecasting skills. Proficiency in CRM software, ERP systems, and e-commerce analytics.
• Language: Fluency in English is required; Arabic proficiency is a strong advantage.
• Mobility: Valid UAE driving license and willingness to travel regionally as required.

Department: Sales & Business Development