Sales Manager - Group and Leisure

Accor Group; Dubai; On-site; AED 134,000 - 201,000; Full time

Benefits offered by this job

International employee benefits

Career development opportunities

Job summary

Accor seeks a Sales Manager - Group and Leisure in Dubai to drive revenue for Novotel Dubai Al Barsha, leading sales strategy, pipeline development, and key account management across travel agencies, tour operators, and corporate/leisure partners.

The role requires 5+ years in sales management with 3+ years in group or leisure/hospitality, strong leadership, CRM proficiency, and cross‑functional collaboration with Marketing, Revenue, Finance, and Operations to secure profitable contracts and

Qualifications

• Minimum 5 years in sales management, including at least 3 years in group sales, leisure travel, or hospitality.

Responsibilities

• Develop and execute targeted sales strategies for group and leisure travel segments.

Skills

Hotel sales management

Group sales

Leisure sales

Hospitality sales

Travel trade sales

Business development

Key account management

Corporate account development

Travel agency relationships

Tour operator partnerships

Tools

CRM software

Hotel booking systems

Revenue management tools

Job description

Sales Manager - Group and Leisure Job Snapshot Role: Sales Manager - Group and Leisure Location: Dubai, United Arab Emirates Industry: Hospitality Function: Sales Management Experience: Minimum 5 years in sales management, including at least 3 years in group sales, leisure travel, or hospitality Job Type: Full-time Position Overview Sales Manager - Group and Leisure in Dubai, United Arab Emirates is a Hospitality opportunity for an accomplished commercial professional responsible for growing group and leisure revenue, strengthening strategic client relationships, and leading sales performance for Novotel Dubai Al Barsha. This hiring role is ideal for candidates seeking a hotel sales manager job in Dubai with experience in group business, leisure travel, account development, contract negotiation, revenue growth, CRM systems, and UAE market expansion.

Job Details Country: United Arab Emirates City: Dubai Industry: Hospitality Function: Sales Management Salary: 12000-18000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context The Sales Manager leads commercial activity across the group and leisure segments, converting market opportunities into profitable room, package, and account revenue. The position combines strategic market development with hands‑on account management, team leadership, forecasting, pricing discussions, and performance analysis. Success in this role directly supports hotel occupancy, revenue diversification, repeat business, and competitive positioning. Close collaboration with Marketing, Revenue, Finance, and Operations ensures that contracted business is commercially sound and delivered in line with guest expectations.

Key Responsibilities

• Develop and execute targeted sales strategies for group and leisure travel segments.
• Build a sustainable pipeline of new accounts while protecting and expanding existing client relationships.
• Drive revenue from travel agencies, tour operators, corporate accounts, group organizers, and leisure partners.
• Lead, coach, and motivate the sales team against individual and departmental performance targets.
• Establish clear sales priorities and monitor progress through regular performance reviews.
• Identify high-value market opportunities through analysis of demand patterns, competitor activity, client behavior, and regional travel trends.
• Maintain regular contact with key accounts to secure repeat bookings and uncover additional business opportunities.
• Negotiate group contracts, commercial terms, pricing agreements, and packages while protecting hotel profitability.
• Work closely with Revenue Management when developing pricing strategies for group and leisure demand.
• Review conversion ratios, account production, sales activity, revenue contribution, and pipeline movement.
• Use CRM systems to track prospects, client activity, opportunities, follow-ups, and account performance.
• Prepare sales forecasts, business reviews, production reports, and management presentations.
• Translate sales data into practical actions that improve conversion and revenue performance.
• Coordinate with Operations to ensure group requirements and leisure packages are delivered accurately.
• Collaborate with Marketing on campaigns, promotions, market positioning, and lead-generation initiatives.
• Work with Finance on commercial agreements, payment considerations, and account profitability where required.
• Identify gaps in existing sales processes and implement improvements that strengthen productivity and customer experience.
• Maintain current knowledge of the UAE and Middle Eastern travel market, including demand generators, seasonal patterns, and competitive hotel offerings.
• Represent the hotel at trade shows, travel exhibitions, sales missions, networking events, and industry meetings.
• Generate qualified leads through proactive prospecting, referrals, partnerships, and market engagement.
• Develop relationships with decision‑makers across travel agencies, destination partners, corporate organizations, and group planners.
• Monitor client feedback and use commercial insights to improve offers and strengthen retention.
• Support annual sales planning, segment budgeting, target setting, and business development priorities.
• Maintain accurate account documentation, pricing records, contracts, and commercial correspondence.

Ideal Profile

The successful candidate should have at least 5 years of sales management experience, including a minimum of 3 years focused on group sales, leisure travel, hospitality, or a closely related commercial segment. A strong record of achieving or exceeding revenue targets is essential. Candidates should understand how to build account pipelines, negotiate commercially sound agreements, manage strategic clients, evaluate market potential, and convert business opportunities in a competitive hotel environment. Leadership capability is equally important. The role requires someone who can coach sales professionals, establish measurable objectives, monitor performance, and create accountability while maintaining an energetic and collaborative working environment. Strong analytical ability is needed to interpret revenue reports, sales metrics, conversion rates, account production, and market trends. Candidates should also be confident using CRM software, hotel booking platforms, and revenue management tools. Excellent English communication and presentation skills are required, while additional languages would be advantageous. Familiarity with the UAE and wider Middle Eastern travel market is highly desirable.

Skills Set

• Hotel sales management
• Group sales
• Leisure sales
• Hospitality sales
• Travel trade sales
• Business development
• Key account management
• Corporate account development
• Travel agency relationships
• Tour operator partnerships
• Group contracting
• Contract negotiation
• Pricing negotiation
• Revenue growth
• Sales strategy
• Market development
• Sales forecasting
• Sales pipeline management
• CRM software
• Hotel booking systems
• Revenue management tools
• Conversion analysis
• Account production analysis
• Market trend analysis
• Competitive analysis
• Client retention
• Lead generation
• Sales team leadership
• Performance management
• Sales coaching
• Commercial reporting
• Business reviews
• Trade show representation
• Sales missions
• UAE travel market
• Middle East leisure market

Why Join Us

This opportunity provides significant commercial responsibility within Dubai 's competitive Hospitality market, where group and leisure demand continues to play an important role in hotel revenue performance. The successful candidate can broaden expertise across strategic account management, pricing, revenue analysis, travel trade partnerships, team leadership, and regional market development. Accor offers structured learning opportunities, international employee hotel benefits, and access to career pathways across a broad global hospitality network. For an experienced sales professional, the role can support progression toward Director of Sales, Director of Sales and Marketing, Commercial Director, or broader hotel commercial leadership positions.

About the Company

Accor is an international hospitality group operating hotels, resorts, restaurants, and lifestyle destinations across global markets. Novotel Dubai Al Barsha forms part of this network and serves business, group, and leisure travelers through accommodation, dining, meetings, and guest services supported by commercial and operational hotel teams.