Sales Executive (Consumer)

Al Khayyat Investments (AKI); Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a Sales Executive for our Dubai operations focusing on HoReCa. You will drive revenue in hotels, restaurants, and cafés, manage key accounts, and expand the client base with compelling product demonstrations and strong relationship management.

The role requires 4–6 years of relevant experience, a proven sales track record, and deep knowledge of the HoReCa market. You will collaborate with internal teams and participate in industry events to promote our

Qualifications

• 4–6 years of sales experience in HoReCa or related sectors.
• Proven ability to develop new business and manage key accounts.
• Excellent communication, negotiation and presentation skills.
• Strong knowledge of HoReCa market dynamics and trends.

Responsibilities

• Achieve and exceed sales targets by implementing effective sales strategies.
• Build and maintain relationships with new and existing clients.
• Identify new business opportunities and generate leads in HoReCa.
• Conduct on-site product demonstrations of coffee machines and related equipment.
• Prepare proposals, negotiate pricing, and close deals.
• Stay updated on industry trends and competitors.
• Maintain accurate sales records using CRM and provide forecasts.
• Represent the brand at trade shows, exhibitions, and events.
• Collaborate with marketing and technical teams to ensure satisfaction.

Skills

Sales

Client relationships

Business development

Product demonstrations

Negotiation

CRM usage

Reporting & forecasting

Event participation

Cross-functional collaboration

Education

Bachelor's degree in Business or Marketing

Tools

CRM software

Job description

We are looking for a Sales Executive for our Dubai operations, preferably with experience in Hotels or shisha cafés. The role will be responsible for driving sales, managing client relationships, and achieving revenue targets within the hotel, restaurant, and café sectors. Sales professionals with natural flair and capability of developing new business, conducting product demonstrations, negotiating contracts, and providing excellent customer service and support. To succeed in this role, a deep understanding of the HORECA market is required coupled with the ability to manage a portfolio of existing accounts whilst expanding the client base.

To succeed in this role, a deep understanding of the HORECA market is required coupled with the ability to manage a portfolio of existing accounts whilst expanding the client base.

Key Responsibilities:

• Sales performance: Achieve and exceed sales targets by developing and implementing effective sales strategies.
• Client relationship management: Build and maintain strong relationships with new and existing clients, ensuring high levels of customer satisfaction.
• Business development: Identify new business opportunities and generate leads within the HoReCa sector.
• Product demonstrations and presentations: Conduct on-site visits to showcase product features and benefits of coffee machines and related equipment.
• Negotiation and closing: Prepare sales proposals, negotiate pricing, and close deals to meet or exceed sales targets.
• Market expertise: Stay updated on industry trends, competitor activities, and new product developments.
• Reporting and administration: Maintain accurate sales records, use CRM tools, and provide timely sales reports and forecasts to management.
• Event participation: Represent the brand professionally at trade shows, exhibitions, and other industry events.
• Collaboration: Work with internal teams, such as marketing and technical support, to ensure customer satisfaction and effective after-sales service.

Experience, Qualifications and Skills

• 4–6 years of relevant work experience.
• A motivated and energetic individual with a strong willingness to learn and grow.
• Should be good in selling the beverage Portfolio and solutions,,
• Proven experience in sales, preferably within the HORECA industry or Coffee & Coffee Equipment’s.
• Should have work experience in premium coffee brands / Illy, Lavazza, Cage Vergano/ or well-known Italian brands.
• Must have connections with the hotel’s chains , QSR , Catering, Restaurants procurement and Food Beverage Managers.
• Bachelor’s degree in business, Marketing, or a related field is often preferred.
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of the HORECA market dynamics.
• Demonstrated ability to achieve sales targets.