Regional Influencer Marketing Leader

Delivery Hero SE; Dubai; On-site; AED 350,000 - 620,000; Full time

Job summary

Talabat, part of the Delivery Hero Group, is seeking a Regional Influencer Marketing Leader to drive paid influencer programs across the MENA region. Build a regional operating model balancing local flexibility with governance, and ensure consistent planning, execution, and measurement.

You will partner with local managers, manage agencies, and champion AI-enabled insights to optimize campaigns while aligning with brand and business priorities across digital and offline channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
• Experience managing regional influencer programs across multiple markets.
• Experience working with leading influencer marketing agencies and creator ecosystems.
• Experience operating within matrix organizations and managing multiple stakeholders.

Responsibilities

• Lead paid influencer marketing across all talabat MENA markets.
• Build a regional operating model that balances local market flexibility with regional governance and best practices.
• Drive consistency in campaign planning, execution, reporting, and measurement across all markets.
• Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.
• Build annual roadmaps that support both regional and local business priorities.
• Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.
• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.
• Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.
• Partner with agencies to identify the most relevant creators and content strategies for each objective.
• Ensure campaigns are delivered on time, within budget, and to a consistently high standard.
• Manage regional influencer marketing agencies and oversee local agency relationships.
• Establish clear governance, performance expectations, KPIs, and service standards.
• Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.
• Act as the regional subject matter expert for influencer marketing.
• Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.
• Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.
• Drive full utilization of technology across the influencer workflow, including Creator discovery, Audience validation, Brand fit analysis, Fraud detection, Campaign management, Contract management, Performance tracking, Reporting, Benchmarking.
• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.
• Champion AI adoption across influencer marketing, including AI-assisted creator discovery, Content evaluation and scoring, Audience insights, Predictive planning, Performance forecasting, Automated reporting, Workflow automation, AI-generated summaries.
• Continuously identify opportunities to automate manual processes and reduce operational complexity.

Skills

Influencer marketing leadership

Regional program management

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Job description

Talabat, part of the Delivery Hero Group, is seeking a Regional Influencer Marketing Leader to drive paid influencer programs across the MENA region. Build a regional operating model balancing local flexibility with governance, and ensure consistent planning, execution, and measurement.

You will partner with local managers, manage agencies, and champion AI-enabled insights to optimize campaigns while aligning with brand and business priorities across digital and offline channels.