Regional Influencer Marketing Lead (AI-Driven)

Talabat

Dubai

On-site

AED 300,000 - 540,000

Full time

14 days+

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Job summary

Talabat is seeking a Regional Influencer Marketing Leader to drive paid influencer initiatives across the MENA markets from Dubai. You will build a scalable regional operating model, ensuring consistency in planning, execution, and measurement, while balancing local market needs with governance.

You will work with local managers and agencies to align campaigns with brand and commercial objectives, leveraging AI and analytics to optimize performance and ROI across digital, social, offline, and

Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
Experience managing regional influencer marketing programs across multiple markets.
Experience working with leading influencer marketing agencies and creator ecosystems.

Responsibilities

Lead paid influencer marketing across all talabat MENA markets.
Build a regional operating model balancing local flexibility with regional governance.
Drive consistency in campaign planning, execution, reporting, and measurement across markets.
Identify opportunities to consolidate initiatives and leverage regional scale.
Build annual roadmaps supporting regional and local business priorities.
Partner with local marketing managers to develop influencer campaigns aligned with objectives.
Coordinate regional and local campaigns from planning through evaluation.
Ensure influencer activity is integrated into broader marketing campaigns.