Sr. Specialist Influencer Marketing

Delivery Hero; Dubai; On-site; AED 700,000 - 1,100,000; Full time

Job summary

Delivery Hero's talabat division seeks a Regional Influencer Marketing Leader to direct paid influencer initiatives across all MENA markets, shaping a regional operating model that balances local flexibility with governance and scalable best practices.

You will partner with local marketing managers, manage agencies, and coordinate campaigns from planning to post-evaluation, ensuring influencer activity aligns with broader marketing plans across digital, social, offline and CRM channels.

Qualifications

• 7 years of experience in influencer marketing or integrated marketing.
• Experience managing regional influencer programs across multiple markets.
• Experience with leading influencer marketing agencies and creator ecosystems.

Responsibilities

• Lead paid influencer marketing across all talabat MENA markets.
• Build a regional operating model balancing local flexibility with regional governance.
• Drive consistency in planning, execution, reporting and measurement across markets.
• Identify opportunities to consolidate initiatives, negotiate efficiencies and leverage regional scale.
• Build annual roadmaps that support regional and local priorities.

Skills

Influencer marketing

Regional leadership

Digital marketing

Campaign planning

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing/Communications

Job description

Whats on your plate

Regional Influencer Marketing Leadership

• Lead paid influencer marketing across all talabat MENA markets.
• Build a regional operating model that balances local market flexibility with regional governance and best practices.
• Drive consistency in campaign planning execution reporting and measurement across all markets.
• Identify opportunities to consolidate initiatives negotiate efficiencies and leverage regional scale.
• Build annual roadmaps that support both regional and local business priorities.

Campaign Planning & Execution

• Partner with local marketing managers to develop influencer campaigns aligned with brand commercial and seasonal objectives.
• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.
• Ensure influencer activity is integrated into broader marketing campaigns across digital social offline and CRM channels.
• Partner with agencies to identify the most relevant creators and content strategies for each objective.
• Ensure campaigns are delivered on time within budget and to a consistently high standard.

Agency & Stakeholder Management

• Manage regional influencer marketing agencies and oversee local agency relationships.
• Establish clear governance performance expectations KPIs and service standards.
• Build strong relationships with internal stakeholders across Marketing Brand Digital Media Creative Legal Procurement and Finance.
• Act as the regional subject matter expert for influencer marketing.

Technology Tools & AI

• Own talabats influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.
• Lead the implementation optimization and adoption of influencer marketing platforms across the region.
• Drive full utilization of technology across the influencer workflow including:
  • Creator discovery
  • Audience validation
  • Brand fit analysis
  • Fraud detection
  • Campaign management
  • Contract management
  • Performance tracking
  • Reporting
  • Benchmarking
• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.
• Champion AI adoption across influencer marketing including:
  • AI-assisted creator discovery
  • Content evaluation and creative scoring
  • Audience insights
  • Predictive campaign planning
  • Performance forecasting
  • Automated reporting
  • Workflow automation
  • AI-generated campaign summaries and recommendations
• Continuously identify opportunities to automate manual processes and reduce operational complexity.

Performance Measurement & Analytics

• Develop a robust measurement framework for influencer marketing across all markets.
• Create regional dashboards and standardized reporting that provide visibility into campaign performance.
• Track KPIs including reach engagement video completion earned media value creator effectiveness cost efficiency and business impact where applicable.
• Deliver regular performance reviews with clear recommendations for optimization.
• Build benchmark databases across markets to improve future planning and investment decisions.
• Use data and insights to continuously improve campaign performance and return on investment.

Cross-functional Collaboration

• Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans.
• Coordinate campaign timing audience strategy creative messaging and paid amplification.
• Partner with Creative teams to improve creator content quality and effectiveness.
• Ensure influencer campaigns contribute meaningfully to broader brand and business objectives.

Innovation

• Stay ahead of emerging creator trends social platforms AI capabilities and influencer technologies.
• Pilot new creator formats platform capabilities measurement solutions and content approaches.
• Develop innovative paid partnership frameworks that improve creator authenticity while delivering stronger brand outcomes.
• Foster a culture of experimentation and continuous learning through structured test-and-learn initiatives.

What did we order

• Bachelors degree in Marketing Communications Business Digital Media or a related field.
• 7 years of experience in influencer marketing digital marketing social media or integrated marketing.
• Experience managing regional influencer marketing programs across multiple markets.
• Experience working with leading influencer marketing agencies and creator ecosystems.
• Experience operating within matrix organizations and managing multiple stakeholders.

Job Ref ID:JR0084766

Remote Work :

No

Employment Type :

Full-time