Sr. Specialist Influencer Marketing

Delivery Hero SE; Dubai; On-site; AED 350,000 - 620,000; Full time

Job summary

Talabat, part of the Delivery Hero Group, is seeking a Regional Influencer Marketing Leader to drive paid influencer programs across the MENA region. Build a regional operating model balancing local flexibility with governance, and ensure consistent planning, execution, and measurement.

You will partner with local managers, manage agencies, and champion AI-enabled insights to optimize campaigns while aligning with brand and business priorities across digital and offline channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
• Experience managing regional influencer programs across multiple markets.
• Experience working with leading influencer marketing agencies and creator ecosystems.
• Experience operating within matrix organizations and managing multiple stakeholders.

Responsibilities

• Lead paid influencer marketing across all talabat MENA markets.
• Build a regional operating model that balances local market flexibility with regional governance and best practices.
• Drive consistency in campaign planning, execution, reporting, and measurement across all markets.
• Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.
• Build annual roadmaps that support both regional and local business priorities.
• Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.
• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.
• Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.
• Partner with agencies to identify the most relevant creators and content strategies for each objective.
• Ensure campaigns are delivered on time, within budget, and to a consistently high standard.
• Manage regional influencer marketing agencies and oversee local agency relationships.
• Establish clear governance, performance expectations, KPIs, and service standards.
• Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.
• Act as the regional subject matter expert for influencer marketing.
• Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.
• Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.
• Drive full utilization of technology across the influencer workflow, including Creator discovery, Audience validation, Brand fit analysis, Fraud detection, Campaign management, Contract management, Performance tracking, Reporting, Benchmarking.
• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.
• Champion AI adoption across influencer marketing, including AI-assisted creator discovery, Content evaluation and scoring, Audience insights, Predictive planning, Performance forecasting, Automated reporting, Workflow automation, AI-generated summaries.
• Continuously identify opportunities to automate manual processes and reduce operational complexity.

Skills

Influencer marketing leadership

Regional program management

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Job description

Company Description

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Job Ref ID:JR0084766

Whats on your plate?

Regional Influencer Marketing Leadership

• Lead paid influencer marketing across all talabat MENA markets.

• Build a regional operating model that balances local market flexibility with regional governance and best practices.

• Drive consistency in campaign planning, execution, reporting, and measurement across all markets.

• Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.

• Build annual roadmaps that support both regional and local business priorities.

Campaign Planning & Execution

• Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.

• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.

• Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.

• Partner with agencies to identify the most relevant creators and content strategies for each objective.

• Ensure campaigns are delivered on time, within budget, and to a consistently high standard.

Agency & Stakeholder Management

• Manage regional influencer marketing agencies and oversee local agency relationships.

• Establish clear governance, performance expectations, KPIs, and service standards.

• Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.

• Act as the regional subject matter expert for influencer marketing.

Technology, Tools & AI

• Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.

• Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.

• Drive full utilization of technology across the influencer workflow, including:

  • Creator discovery

  • Audience validation

  • Brand fit analysis

  • Fraud detection

  • Campaign management

  • Contract management

  • Performance tracking

  • Reporting

  • Benchmarking

• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.

• Champion AI adoption across influencer marketing, including:

  • AI-assisted creator discovery

  • Content evaluation and creative scoring

  • Audience insights

  • Predictive campaign planning

  • Performance forecasting

  • Automated reporting

  • Workflow automation

  • AI-generated campaign summaries and recommendations

• Continuously identify opportunities to automate manual processes and reduce operational complexity.

Performance Measurement & Analytics

• Develop a robust measurement framework for influencer marketing across all markets.

• Create regional dashboards and standardized reporting that provide visibility into campaign performance.

• Track KPIs including reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where applicable.

• Deliver regular performance reviews with clear recommendations for optimization.

• Build benchmark databases across markets to improve future planning and investment decisions.

• Use data and insights to continuously improve campaign performance and return on investment.

Cross-functional Collaboration

• Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans.

• Coordinate campaign timing, audience strategy, creative messaging, and paid amplification.

• Partner with Creative teams to improve creator content quality and effectiveness.

• Ensure influencer campaigns contribute meaningfully to broader brand and business objectives.

Innovation

• Stay ahead of emerging creator trends, social platforms, AI capabilities, and influencer technologies.

• Pilot new creator formats, platform capabilities, measurement solutions, and content approaches.

• Develop innovative paid partnership frameworks that improve creator authenticity while delivering stronger brand outcomes.

• Foster a culture of experimentation and continuous learning through structured test-and-learn initiatives.

What did we order?

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

• 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.

• Experience managing regional influencer marketing programs across multiple markets.

• Experience working with leading influencer marketing agencies and creator ecosystems.

• Experience operating within matrix organizations and managing multiple stakeholders.