Brand Manager - Regional Brand Strategy

Talabat; Dubai; On-site; AED 279,000 - 391,000; Full time

Job summary

talabat is seeking a Brand Manager - Regional Brand Strategy in Dubai. You will shape how the brand expresses itself across regions, audiences, and partners while building scalable brand tools and AI-assisted systems.

Lead cross-market initiatives, manage partnerships and sponsorships, and ensure brand consistency across campaigns and channels. Fluency in English and Arabic is expected in this regional leadership role.

Qualifications

• Eight years in brand marketing with cross-market exposure.
• Ability to translate brand strategy into practical guidance and campaigns.
• Experience shaping regional brand platforms and partnerships.

Responsibilities

• Build and manage a regional brand platform unifying campaigns and channels.
• Develop a creative framework adaptable across markets.
• Translate brand identity into practical guidance for teams and partners.
• Strengthen talabat presence across core channels and activations.
• Develop test-and-learn approaches for social channels to boost engagement.
• Identify cultural moments and opportunities to strengthen regional relevance.
• Own the partnership and sponsorship pipeline from evaluation to activation.
• Collaborate with cross-functional teams to connect brand activity with business outcomes.

Skills

Brand strategy

Regional brand management

Brand platform development

Brand positioning

Brand identity

Brand governance

Brand equity

Campaign strategy

Creative strategy

Sponsorship strategy

Strategic partnerships

Cultural marketing

Audience strategy

Brand-to-performance marketing

Upper-funnel marketing

Conversion strategy

AI-enabled brand tools

Generative AI

Brand guidelines

Marketing automation

Job description

Brand Manager - Regional Brand Strategy

Job Snapshot: Role: Brand Manager - Regional Brand Strategy; Location: Dubai, United Arab Emirates; Industry: Internet; Function: Brand-Product Marketing; Experience: Minimum 8 years; Job Type: Full-time.

Job Details

Country: United Arab Emirates; City: Dubai; Industry: Internet; Function: Brand-Product Marketing; Salary: 25000-35000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.; Gender: Any; Candidate Nationality: Any; Job Type: Full-time.

Role Context

The Brand Manager will help shape how talabat expresses its identity across customers, employees, vendors, partners, and regional markets. The role combines strategic brand development with hands‑on execution, ensuring that campaigns, partnerships, sponsorships, social channels, and market activations all reinforce a coherent brand position. A major part of the role is building systems that allow brand strategy to scale. This includes AI‑assisted tools, searchable guidance, asset governance, market monitoring, and clear prioritization frameworks that help local teams move faster without compromising consistency.

Key Responsibilities

• Build and manage a clear regional brand platform that unifies campaigns, partnerships, and channel activity.
• Develop a strong creative idea and occasion‑led operating framework that can be adapted across markets.
• Translate the brand identity into practical guidance for customers, employees, vendors, agencies, and internal teams.
• Strengthen talabat 's presence across emerging and high‑impact communication channels.
• Develop test‑and‑learn approaches for owned social channels to increase engagement beyond promotional content.
• Identify cultural moments, trends, and opportunities that can strengthen regional brand relevance.
• Own the partnership and sponsorship pipeline from evaluation through recommendation and activation.
• Assess partnership opportunities against audience fit, brand identity, strategic value, and long‑term equity.
• Prioritize partnerships that strengthen brand positioning rather than focusing only on short‑term commercial return.
• Work with cross‑functional teams to connect brand activity with conversion and measurable business outcomes.
• Help design the consumer journey between upper‑funnel brand communications and downstream performance activity.
• Develop or commission AI‑assisted brand tools that improve access to guidelines, precedents, and approved assets.
• Build systems that support stronger asset governance and more consistent execution across markets.
• Embed AI tools into everyday brand workflows to improve speed, capacity, and quality of output.
• Use AI to support research, ideation, content development, brand intelligence, and process efficiency.
• Transform static brand guidance into interactive and searchable resources that support faster decision‑making.
• Create practical tools that enable markets to execute independently while maintaining brand standards.
• Maintain visibility across local market campaigns, activations, sponsorships, and brand initiatives.
• Build lightweight monitoring systems that make regional activity easier to review and compare.
• Capture market learnings and share effective practices across teams to improve future planning.
• Apply structured prioritization to incoming projects and focus team effort on initiatives with the greatest strategic impact.
• Lead several long‑term brand initiatives simultaneously while maintaining execution quality.
• Collaborate with teams operating across different locations in a matrix environment.
• Build strong relationships with agencies, internal stakeholders, market teams, and senior decision‑makers.
• Travel across regional markets when required to support brand activity and stakeholder engagement.

Ideal Profile

Candidates should bring at least eight years of experience in brand marketing, ideally with exposure to multiple industries or consumer categories. Strong strategic and creative capability is essential. The successful candidate should be able to define complex brand challenges, develop clear solutions, and communicate recommendations in a concise and persuasive way. Excellent visual communication skills are important, together with the ability to translate brand strategy into practical campaign and channel execution. AI should already be part of the candidate 's daily working approach. The role requires someone who uses AI to strengthen thinking, accelerate workflows, improve output quality, and create scalable brand tools without replacing strategic judgment. Experience working across matrix organizations and distributed teams is highly relevant. Candidates should be comfortable influencing stakeholders across several markets, often through virtual collaboration. Strong relationship management, written communication, verbal presentation, and stakeholder influence are essential. Previous agency experience would be advantageous. Fluency in both English and Arabic is required for effective regional brand leadership.

Skills Set

• Brand strategy
• Regional brand management
• Brand platform development
• Brand positioning
• Brand identity
• Brand governance
• Brand equity
• Brand love
• Consumer marketing
• Campaign strategy
• Creative strategy
• Sponsorship strategy
• Strategic partnerships
• Cultural marketing
• Audience strategy
• Consumer journey
• Brand‑to‑performance marketing
• Upper‑funnel marketing
• Conversion strategy
• Owned social media
• Social media strategy
• Emerging channels
• Test‑and‑learn marketing
• AI‑enabled brand tools
• Generative AI
• Brand asset governance
• Brand guidelines
• Marketing automation
• Regional campaign monitoring
• Market intelligence
• Strategic prioritization
• Visual communication
• Agency management
• Stakeholder management
• Matrix organization collaboration
• Cross‑market coordination
• English communication
• Arabic communication

Why Join Us

Regional brand leadership in a digital marketplace offers the chance to influence how millions of customers perceive and engage with a platform across multiple cultures and markets. This role provides ownership beyond traditional campaign execution by combining brand strategy, sponsorships, channel innovation, AI‑enabled systems, and commercial performance. At talabat, the position offers the opportunity to shape a regional brand platform while working closely with market teams, agencies, commercial functions, and senior stakeholders. The multi‑market scope and emphasis on scalable brand systems provide a strong foundation for progression into regional marketing leadership, brand strategy, integrated marketing, or broader consumer growth roles.

About the Company

talabat is a leading online food, grocery, and local delivery platform in the Middle East and part of the Delivery Hero Group. The company connects customers with restaurants, retailers, and other partners through a technology‑driven marketplace supported by regional marketing, commercial, product, operations, and technology teams.