Product Manager - Onboarding & Activation (Payments)

Fortis; Dubai; On-site; AED 420,000 - 640,000; Full time

Job summary

Fortis, a payments-focused company in the UAE, seeks a Product Manager to own onboarding and activation funnels. You will define activation criteria, build guided setups and nudges, and ensure a smooth go-live, aligning with Compliance and partners.

You will also lead win-back campaigns, diagnose dormancy, and maintain dashboards to drive evidence-based decisions, partnering with Engineering, Design, and Sales.

Qualifications

• 3–5+ years in product management, ideally in payments, fintech, banking or B2B SaaS.
• Hands-on ownership of an onboarding, activation or growth funnel with measurable results.
• Strong knowledge of merchant KYB/KYC, acquiring, or PSP / payment facilitator models.
• Strong analytical skills with funnels, cohorts, experiments; SQL a plus.

Responsibilities

• Own onboarding funnel across channels including application flows, document collection and eKYB.
• Design and automate merchant approvals with Compliance so live in hours, not days.
• Streamline terminal assignment and the path to first transaction.
• Define activated merchant and build the journey to get there.
• Build guided setup, in-product education and milestone nudges.
• Handoff healthy merchants to Payments and Retention PM by day 30 with clear criteria.
• Build win-back flows for dormant/abandoned merchants and mid-onboarding drop-offs.
• Diagnose why merchants go dormant and fix onboarding root causes.
• Own funnel and cohort dashboards; run experiments with evidence.
• Translate regulatory/acquirer requirements into clear specs; run discovery-to-launch with Eng/Design.

Skills

Product management

SQL

Analytical skills

Communication

Payments domain

Job description

Fortis, a payments-focused company in the UAE, seeks a Product Manager to own onboarding and activation funnels. You will define activation criteria, build guided setups and nudges, and ensure a smooth go-live, aligning with Compliance and partners.

You will also lead win-back campaigns, diagnose dormancy, and maintain dashboards to drive evidence-based decisions, partnering with Engineering, Design, and Sales.