- Develop and implement product strategies based on market demand, customer requirements and competitive activity.
- Monitor the performance of each model, variant and trim level.
- Recommend model mix, specifications, features and variant positioning.
- Identify gaps in the current product portfolio and propose new models or variants.
- Support annual and quarterly product planning.
2. Market & Competitor Analysis
- Continuously monitor competitors, including pricing, specifications, promotions, features, warranty and service packages.
- Prepare regular competitor comparison reports.
- Track market trends, customer preferences and emerging technologies.
- Provide management with insights on opportunities, risks and changes in market demand.
- Monitor competitor pricing and promotional activities.
4. New Product Launches
- Lead product planning and coordination for new model launches.
- Prepare product positioning, USP and key selling points.
- Develop detailed product presentations, comparison sheets and sales tools.
- Train sales teams on product features, benefits, technology and competitive advantages.
6. Product Performance Management
- Monitor monthly sales performance by model, variant, colour and specification.
- Recommend actions to improve model and variant sell-through.
Act as the primary product contact with the manufacturer
Qualification & Experience
Experience required in Automotive Industry, MBA Required